* Canva CEO Melanie Perkins built a $42 billion company using a customer-centric approach.
* Perkins focused on product improvement, driven by customer feedback, to incentivize users to share Canva with others.
* In 2012, Perkins envisioned design tools that anyone could use to create visuals within seconds.
* Perkins attributes her success to setting ambitious goals, which inspired her to work harder.
* Her long-term goals for 2050 include ending poverty and human loneliness through Canva's growth and funds.
* Canva has 240 million monthly active users and generates $3 billion in annual revenue.
* The company encourages users to "use Canva, spread Canva, teach Canva" through global events.
* Perkins' approach involves leveraging customers for new product ideas and marketing, driving Canva's success.
Canva CEO Melanie Perkins used a customer-centric approach to turn her business idea into a $42 billion company .Other references and insights: See here
