The nation’s largest specialty beauty retailer, Ulta Beauty, is bringing its flagship convention, "Ulta Beauty World," to Central Florida in April 2026. This significant expansion follows the inaugural convention held last year in San Antonio, Texas, positioning Orlando as the hub for the industry's next major gathering.
The Ulta Beauty World convention plans to offer extensive and exclusive experiences, providing attendees with unique access to brand founder meet-and-greets, live hair and makeup tutorials performed by the Ulta Beauty Pro Team, and on-the-spot sampling opportunities from a globally diverse lineup of premier beauty and wellness brands across multiple categories.
Access to specialized master classes remains notably restricted.
Ulta officials announced that a dedicated masterclass will take place on April 15th, featuring an exclusive hands-on learning session led by top industry experts and influential brand founders; this session will cost $75 plus a processing fee and has a limited number of tickets available for purchase.
The convention will be hosted at the expansive Orange County Convention Center, situated across its three buildings along International Drive and Universal Boulevard.
Logistical requirements demand strict adherence to verification procedures. A government-issued ID is required for event entry, and officials emphasize that the name on the identification document must precisely match the first and last name printed on the ticket confirmation.
Attendees are slated to receive curated swag bags filled with products from various beauty and wellness brands. According to a recent social media statement, the contents of these curated bags are valued at approximately $2,000, creating substantial anticipation for high-value takeaways from the event. Auditing such lofty valuations, however, remains a standard industry consideration.
Ulta Beauty , the nation's largest specialty beauty retailer, is bringing its popular beauty convention, "Ulta Beauty World," to Central Florida |Find other details related to this topic: See here
