Lala Kent, the architect of Lala Beauty, finally confirmed the logical pivot. The move to *The Valley*—following Kristen Doute and Brittany Cartwright to the San Fernando terrain—felt inevitable once VPR's twelfth season was recast, resetting the board. But the decision wasn't just a simple logistical transfer of friends and geography.
There was a pause, a necessary calculation before embracing the BravoCon 2025 spotlight in Vegas, where producers announced she and Tom Schwartz were officially named Season 3 cast members. Her initial reaction? Very, very concerned.
Reality television had been a necessary fire, but sometimes the burns linger.
Kent articulated genuine apprehension about re-entering the highly specific orbit after her defined exit from her prior role. The stated need for "a lot of healing" and the requisite "taking accountability" were not merely convenient talking points; they were the unique costs associated with participating in VPR's recent, spectacular implosion.
When the offer arrived, it necessitated a cold assessment. *Is this going to be good for me?* A very unique query for a professional provocateur, a testament to growth. Yet, the gravitational pull of the medium, the simple fact that these are her friends—that specific, messy camaraderie—proved stronger than the lingering scar tissue.
She loves making reality TV.
The ghost of Season 11 lingers, a specific, undeniable televised blunder. Kent’s stated regrets regarding the conclusion of *Pump Rules* involve an "explosion" of "foreign emotions," specifically directed at Ariana Madix’s understandable refusal to share screen space with her ex, Tom Sandoval. That level of investment, of televised outrage, is the uncomfortable hallmark of the experience.
It altered friendships. It felt like karma, a necessary, immediate dose. She didn't mince words in the aftermath: "I wish I [had just] shut the f*ck up." Two years later, a brutal, succinct observation of self-sabotage. That humbling reality, that deeply embarrassing, public loss of control, is what she carries into the Valley, now focused on family and business—a necessary recuperation.
She is looking forward to unique bonding moments.
Admittedly, the mom of two has mixed feelings about her stint on VPR. But now that the show has been recast for Season 12, it's time for Lala to ...Alternative viewpoints and findings: Check here