Remember the swift, cold brilliance of the silver-sheened bob, early 2025, that shimmer at the Louvre? People paused, breath caught in the throat, believing a full shift had occurred. Then the quiet revelation on The Tonight Show: a brilliant trick of placement, a wig designed to startle. This history is important, this calculated dance between the seen and the real, because Gigi Hadid, maker of beautiful surprise, has moved the needle again, this time plunging into a darkness observers rarely expected.
The new canvas is a hue Dimitris Giannetos calls "Matte Black," an absolute shade, swallowing light, cutting short at the chin.
This is a dramatic departure from the sun-kissed honey and platinum gold the supermodel uses as signature. Shared to the public square on January 8th, the look transforms the founder of Guest in Residence, morphing her public face into a kind of fresh, startling enigma. The suspicion points to a Maybelline campaign, a moment captured, transient perhaps, but the impression remains, sharp and distinct.
The question, always present in these moments of visual revolution, hangs in the air: Is this permanence, or is it a brief, necessary eclipse for the sake of art?
This impulse toward startling alteration is not new, merely deepened. Think back to 2021: the fiery rush of Met Gala red, a color drawn directly from the strategic chess moves of The Queen’s Gambit—a light ginger kissed with cinnamon, chosen precisely for its complement to her unique complexion.
That intentionality, the precise calibration of change, is the unique point. Just weeks ago, her identity was anchored by rich, warm blonde tresses, visible during quiet, elegant outings—a pre-Christmas matinee showing of Broadway’s Waiting for Godot with Bradley Cooper, a rare public stillness. Or the coordinated autumnal hues shared with Taylor Swift while departing Zero Bond. These brief flashes of private life now contrast sharply with this sudden, profound visual shift.
Hadid continues to remind us that identity, especially one lived in the public gaze, is a fluid, breathtakingly creative act.
Whether her hair is honey or platinum, the supermodel's most recognizable look has been her blonde tresses.More takeaways: Visit website
