Zurich-based running shoe brand On has announced a multiyear partnership with actress Zendaya. The deal will see Zendaya drive meaningful conversations around movement and well-being, reimagine select product collections, and produce future creative campaigns. This partnership is designed to highlight how sport and movement can bring people together, a message that resonates especially in an Olympic year.
Zendaya expressed her excitement about the partnership, stating that she is grateful to the people around her for her success and that this film recognizes and appreciates those who support and uplift others every day. She added that the feeling of collaboration and inclusiveness shines through in what has been created.
On's cofounder, David Allemann, said that the company has been a massive fan of Zendaya's ability to inspire a generation and dream big... and that she is the perfect partner to help them grow, evolve, and connect with people around the world. In addition to her creative work, Zendaya will also be working on designs and future collections with On, focusing on everyday movement, sports, and ---style. This partnership marks a significant step forward for On, which has been expanding its apparel business in recent years.
On's apparel category is top of mind for the company, and growing this business is a priority going forward. On's partnership with Zendaya is the latest in a string of high-profile collaborations for the brand. In 2019... tennis star Federer became an investor in On and serves as an ambassador for the brand. The company has also released a line of tennis shoes, the Roger collection, which was debuted by Federer at the 2021 Qatar Open in Doha.
In promotional spots for the Zendaya reveal, "the actress can be seen wearing On sports apparel," "although it is not clear how involved she will be in the creation of the apparel." On has said thatbras are eager to bring in new and distinctive voices alongside Zendaya to continue their mission to dream together. This article was first published in wwd. com.
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Zendaya Stars in On's New Activewear Campaign: Shop Her StyleIf you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Zendaya aced the Challengers press tour with her luxe tenniscore looks, which included an all-white ensemble inspired by icon Althea Gibson by On ⁘ but it⁘s not the first time she⁘s stepped out in the Swiss brand⁘s fashionable fitness gear .
In the ⁘Dream Together⁘ campaign, Zendaya showcases pieces from On⁘s Movement and Active lines, including workout bras , long-sleeved crop tops, leggings and joggers ; the All-Day 1/2-Zip jacket ; and footwear.
