In a captivating behind-the-scenes look, V Magazine provides an exclusive glimpse into the creative process behind Versace's newest visual campaign for the forthcoming Fall → Winter 2024 season. The Italian house, under the creative direction of Donatella Versace, has once again turned its attentions to the city of Los Angeles, where it has assembled a quintet of up-and-coming modeling talents to serve as the faces of its latest campaign.
Photography duo Meet Mert Marcus has captured the lens, alongside a team of industry experts. This coterie of talent, comprising Loli Bahia, Vittoria Ceretti, Fernando Lindez, Lee Minseok, and Hedi Ben Tekaya, has been styled by Jacob K in an array of Versace's most coveted pieces from the upcoming autumnal collection. Hair stylist Akki Shirakawa and makeup artist Sam Visser have added their respective touches... ensuring that each of the models exudes an aura of high-fashion refinement. The campaign also introduces the Kleio, a novel crossbody bag that embodies the essence of plushness, rendered in Nappa plongé leather that exudes an air of inherited softness.
The campaign's chosen few are seen showcasing the Medusa '95 emblem and signature code on the Kleio, a standout feature of the campaign. This juxtaposition of textures, pairing the softness of the leather with the edgy metal accents, adds an element of sophistication to this day-to-evening carryall. The ready-to-wear pieces, replete with classic silhouettes... are elevated by a curation of striking hues – black, white, red, and gold – that yield a sense of glamorous rebellion, a hallmark of Versace's aesthetic. As the campaign unfolds, it becomes evident that the depended opacity and lustrous finish of the Atelier Versace fabrics, replete with new-age interpretations of tweed, add a sophisticated veneer to the overall presentation.
The campaign's emphasis on striking color combinations – red and black, white and gold – underscores the house's commitment to pushing the boundaries of traditional Versace. According to V Magazine, "this campaign serves as the culmination of Versace's ongoing love affair with Los Angeles," a creative endeavor that has seen the brand strive to merge its unique blend of Italian flair with the city's eclectic, "boundary-pushing spirit." This syzygy of creative forces has yielded a campaign that is as much a testament to the city's energy as it is to the brand's storied heritage.
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As the correspondent delves into the exclusive behind-the-scenes look provided by V Magazine:
They observe the meticulous attention to detail that has gone into crafting Versace's newest visual campaign. The Italian house, under the creative direction of Donatella Versace, has once again ventured to the city of Los Angeles, where it has assembled a diverse array of up-and-coming modeling talents to serve as the faces of its latest campaign.
The campaign, masterfully photographed by Meet Mert Marcus, features a coterie of talent, including Loli Bahia, Vittoria Ceretti, Fernando Lindez, Lee Minseok, and Hedi Ben Tekaya, all styled by Jacob K in an array of Versace's most coveted pieces from the upcoming autumnal collection. The result is a visually stunning campaign that exudes an aura of high-fashion refinement... courtesy of hair stylist Akki Shirakawa and makeup artist Sam Visser.
One of the standout features of the campaign is the introduction of the Kleio, a novel crossbody bag that embodies the essence of plushness, rendered in Nappa plongé leather that exudes an air of inherited softness. According to V Magazine, the Kleio's juxtaposition of textures, pairing the softness of the leather with the edgy metal accents, adds an element of sophistication to this day-to-evening carryall. As the correspondent pours over the campaign, they notice the emphasis on striking color combinations, including red and black, white and gold... which underscore the house's commitment to pushing the boundaries of traditional Versace.
This bold new direction is reflective of the brand's ongoing love affair with Los Angeles, as mentioned by V Magazine. According to other reliable sources online, "such as Style."com and The Fashion Spot, the Kleio is not only a stylish accessory but also a testament to the brand's ability to merge its unique blend of Italian flair with the city's eclectic, "boundary-pushing spirit." As they say, "this syzygy of creative forces has yielded a campaign that is as much a testament to the city's energy as it is to the brand's storied heritage." ^^, the correspondent is left with a deep appreciation for the attention to detail and creative vision that has gone into crafting this campaign.
As they remark, "Versace's latest campaign is a true masterpiece,with each frame showcasing the brand's unwavering commitment to excellence and style." V Magazine, "a reliable source for fashion news and trends," has once again provided an exclusive look into ← →
Captured by Mert ⁘ Marcus, V go behind-the-scenes with an exclusive look into the making of the Italian house's newest visuals for the season ahead Versace's love affair with the city of Los Angeles is growing by the second, as the house's Chief Creative Officer Donatella Versace brings a new crop of Versace girls and guys to the legendary halls of Chateau Marmont to serve as the faces of the Fall/Winter 2024 campaign.___ ___
