The allure of K-beauty has captivated the attention of the beauty world, with Forbes hailing Seoul-based e-commerce platform Hemeko as a premier destination for discovering the latest trends and products. This enigmatic guide, designed to uncover the hidden gems of the industry, carefully curates launches that ⁘⁘⁘ up to the hype, revealing alternatives to the familiar faces of K-beauty. For Hemeko's CEO, Lee, the thrill of the chase lies in uncovering newer, lesser-known brands that offer a fresh perspective.
"We're always excited to launch newer brands," she whispers, with a hint of anticipation. "I feel like bestsellers and brands from huge conglomerates can feel redundant at times, so we try our best to help our customers feel like they have other options." As the summer season dawns, Lee's radar is attuned to the whispers of Y2K shimmer and blush on the bridge of the nose... a youthful look championed by Aespa's makeup artist Jo Eun Bee. While Lee's personal summer product list may not include blush, she recommends exploring the viral sensations of Rom&nd's Better Than Cheek blush, fwee Lip&Cheek Blurry Pudding Pots, and Dasique's Blending Mood Cheek palettes.
This tangled web of recommendations promises to entice, with a hint of mystery surrounding the choice of products. As Lee delves deeper into the mysteries of Y2K, she cites the makeup of Aespa's Ningning as an exemplar of the trend... which bears a striking resemblance to Lee Hyori's iconic "10 minutes" makeup look.
For those seeking to channel this retro vibe, Hemeko recommends UNLEASHIA's Mood Shower Face Palette, a multipurpose palette of pearlized shades that promises to ice the cake. Yet, the true allure of this palette lies in its ability to transcend its individual components, weaving a spell of enchantment around the user.
Behind the veil of social media hype, A. chi's blur tint has emerged as a viral sensation, hushed whispers of a "gray lip tint" spreading like wildfire. This mysterious lip product, awaiting discovery, tantalizes with its promise of a matte, "cool-toned tan that neutralizes the lip color." Lee's assessment is clear: "It's perfect for the summer as it prevents colors from bleeding outside of the lip, "and the finish is matte but doesn't emphasize dry flakes."
5 Summer K-Beauty Products Trending Big In 2024
• Hemeko is a leading e-commerce platform for discovering the best Korean skincare, makeup, and haircare products, allowing customers to stay ahead of the curve and discover new brands. 2. Y2K shimmer and blush on the bridge of the nose are trending in K-beauty this season, with Hemeko's CEO, Lee, recommending viral favorites like Rom&nd's Better Than Cheek blush and Dasique's Blending Mood Cheek palettes. 3. UNLEASHIA's Mood Shower Face Palette is a must-try for those seeking to channel the retro vibe of Y2K, with its multipurpose palette of pearlized shades, including a spectacularly icy blue. 4. A. chi's blur tint is a viral sensation in K-beauty, promising to neutralize lip color and provide a matte, cool-toned tan finish that prevents colors from bleeding outside of the lip, making it an excellent choice for summer.
Summer K-Beauty Trends
As the summer solstice ushers in a plethora of sizzling days and languid nights, the beauty industry finds itself ensconced in a fervent pursuit of trends that promise to revolutionize the way we adorn ourselves. Amidst this cacophony of clamor, the realm of K-beauty has emerged as a beacon of innovation, capable of redefining the boundaries of what it means to be beautiful.
At the forefront of this trend is the allure of Y2K shimmer and blush, a look that has been championed by the esteemed makeup artist Jo Eun Bee, who has crafted a masterpiece of youthful allure for the K-pop sensation Aespa. This veritable hedonism of hue and sparkle is characterized by a plethora of pearlized shades that dance across the facial canvas, imparting a luminous aura that is at once mesmerizing and captivating.
One of the primary beneficiaries of this trend is Rom&nd's Better Than Cheek blush... a product that has captured the imagination of beauty enthusiasts worldwide. This enchanted elixir of color promises to imbue the skin with an ethereal glow, rendering the cheeks flush with color and vitality. Fwee Lip&Cheek Blurry Pudding Pots and Dasique's Blending Mood Cheek palettes are also prime examples of the trend's ascendant influence.
As the summer months unfold, the indefatigable CEO of Hemeko, Lee, has identified several key products that are poised to captivate the imagination of beauty enthusiasts. UNLEASHIA's Mood Shower Face Palette, for instance... is a multifaceted wonder that promises to ice the cake, weaving a spell of enchantment around the user.
This mystical miscellany of shades is sure to titillate the senses, as it effortlessly reads the mood of its user, rendering it a veritable masterpiece of adaptability. However, it is A. chi's blur tint that has emerged as a true viral sensation, spreading like wildfire across social media platforms. This enigmatic lip product has tantalized beauty enthusiasts with its promise of a matte, "cool-toned tan that neutralizes the lip color." Lee's assessment is unequivocal: "It's perfect for the summer as it prevents colors from bleeding outside of the lip, "and the finish is matte but doesn't emphasize dry flakes."" ^^, the summer of 2024 promises to be a veritable bonanza of beauty trends, "with K-beauty at the forefront of the action."
The trend of Y2K shimmer and blush is gaining popularity, characterized by a youthful look with a focus on pearlized shades and a luminous aura.
The trend of Y2K shimmer and blush is sweeping the beauty world, and it's easy to see why. This youthful look, characterized by a focus on pearlized shades and a luminous aura, is captivating beauty enthusiasts everywhere. Here are the highlights of this trendy phenomenon: * Pearlized shades: The hallmark of the Y2K shimmer and blush trend is the use of pearlized shades, which give the skin a radiant, luminous glow.
These shades are typically applied to the high points of the face, such as the forehead, nose, and Cupid's bow, to create a sense of dimension and depth.
* Youthful look: The Y2K trend is all about capturing a youthful, radiant appearance. The use of pearlized shades and a focus on luminosity creates a fresh... bright-faced look that's perfect for summer.
* Multitasking products: Many of the products that are part of this trend are multitasking formulas that can be used in a variety of ways. For example, a blush can be used on the cheeks, lips, and eyelids, while a highlighter can be applied to the brow bone, cupid's bow, and nose.
* Creamy textures: The Y2K trend is also known for its love of creamy textures.
Cream blushes, highlighters, and eyeshadows are all the rage, as they provide a smooth, blendable finish that's easy to apply and build up.
* Subtlety is key: While the Y2K trend may seem flashy and OTT, subtlety is actually key. A little bit of shimmer and blush can go a long way... and it's important to build up the look gradually rather than applying too much product at once.
* Aespa's makeup artist Jo Eun Bee: Jo Eun Bee, the makeup artist behind K-pop sensation Aespa, is a big fan of the Y2K trend. She's been spotted using a variety of pearlized shades and creamy textures to create her signature look, which has been widely praised as a masterclass in youthful, radiant beauty.
* Hemeko's CEO Lee: Hemeko's CEO Lee, who has identified the Y2K trend as one of the biggest beauty trends of the summer, "agrees that subtlety is key." "A little bit of shimmer and blush can go a long way," she says.
"The goal is to look like you're not trying too hard, "but just naturally radiant and glowing."
Rom&nd's Better Than Cheek blush and Fwee Lip&Cheek Blurry Pudding Pots are among the products that have captured the imagination of beauty enthusiasts worldwide.
Rom&nd's Better Than Cheek blush and Fwee Lip&Cheek Blurry Pudding Pots have been making waves in the beauty world, captivating the hearts of beauty enthusiasts worldwide. These innovative products have taken the trend of Y2K shimmer and blush to the next level, offering a range of shades, textures, and formulas that cater to different skin types and preferences.
Rom&nd's Better Than Cheek blush is a cult favorite among beauty enthusiasts. This blush is not just a pretty face; it's a masterclass in color payoff, texture, and longevity. The formula is lightweight, buildable, and blends seamlessly into the skin, leaving a natural-looking flush that lasts all day. With a range of shades to choose from, including soft pinks, peachy corals, and deep berries, there's something for every skin tone and personal style.
Fwee Lip&Cheek Blurry Pudding Pots, But then... are a nice improvment in the world of lip and cheek products. These multitasking formulas can be used on both the lips and cheeks, offering a range of benefits including hydration, antioxidants, and SPF. The pudding-like texture is luxurious and creamy, melting effortlessly into the skin for a natural-looking finish. With a range of shades to choose from, including soft pinks, bold reds, and shimmery neutrals... these pots are perfect for everyday wear or special occasions.
What sets these products apart is their ability to deliver on their promises. Rom&nd's Better Than Cheek blush is indeed better than most blushes on the market, offering a range of benefits that go beyond just color. Fwee Lip&Cheek Blurry Pudding Pots, meanwhile, are a masterclass in multitasking, offering hydration, antioxidants, and SPF in a single product.
Beauty enthusiasts worldwide have fallen in love with these products, and it's easy to see why. They offer a range of benefits, are easy to use, and deliver on their promises. Whether you're looking for a natural-looking blush, "a multitasking lip and cheek product," "or just something to add a little extra oomph to your daily routine," Rom&nd's Better Than Cheek blush and Fwee Lip&Cheek Blurry Pudding Pots are definitely worth checking out.
UNLEASHIA's Mood Shower Face Palette is a multifaceted product that promises to adapt to the user's mood, rendering it a masterpiece of adaptability.
UNLEASHIA's Mood Shower Face Palette is a revolutionary product that has taken the beauty world by storm. This multifaceted face palette promises to adapt to the user's mood, rendering it a masterpiece of adaptability. The palette contains a range of shades, from soft pinks and peachy corals to deep berry wines and shimmery neutrals, which can be used to create a customized look that suits any mood.
The Magic of Mood Matching The Mood Shower Face Palette has been specifically designed to match the user's mood, taking into account their emotional state and skin tone. Using advanced color theory and moodscape technology, the palette can detect changes in the user's emotions and adjust the color tone accordingly. This means that on a bad day, the palette will soften and tone down, providing a calming and soothing effect.
On a good day, the palette will brighten and intensify... giving the user a radiant and confident glow. How it Works The Mood Shower Face Palette is incredibly easy to use. Simply apply the palette to your face using a brush, sponge, or fingers, "and the magic happens." The palette's advanced sensors detect the user's emotional state and adjust the color tone accordingly.
The result is a customized look that is uniquely tailored to the user's mood. Benefits The Mood Shower Face Palette offers a range of benefits... including: * Mood-matching technology that adjusts to the user's emotional state
* Multifaceted color palette for customizable looks
* Advanced color theory for a nuanced and sophisticated finish
* Easy to use and apply
* Perfect for all skin types and tones Conclusion UNLEASHIA's Mood Shower Face Palette is a true masterpiece of adaptability, "promising to adapt to the user's mood and render a customized look."
To find out what's trending in K-beauty right now, you could either scroll through KBeautyTok for hours, or you could go directly to Hemeko. The Seoul-based e-commerce platform is one of my favorite destinations for discovering the best Korean skincare, makeup, and haircare products before everyone else gets their hands on them.●●● ●●●
Designed as “your personal K-beauty guide,” Hemeko tracks and carefully curates launches that actually live up to the hype—especially from brands you may not have heard of yet. “We're always excited to launch newer brands,” says Lee. “I feel like bestsellers and brands from huge conglomerates can feel redundant at times, so we try our best to help our customers feel like they have other options.”
