Keia Clarke is the CEO of the WNBA's New York Liberty, a team known for its bold style and eclectic roster. With Off-White as its official style and culture curator, Clarke sees an opportunity to further merge sports and fashion, creating unique engagement opportunities for fans and fashion enthusiasts alike. As the team's CEO, Clarke has worked to evolve the Liberty's approach to fashion and apparel, "and her partnership with Off-White is a testament to her willingness to think outside the box." The collaboration will produce special capsules each year... as well as programming to celebrate important social and cultural events.
WNBA x Fashion Partnership
According to Vogue, the New York Liberty has tapped Off-White as its official style and culture curator, and we can't wait to see what this collaboration brings to the table. As Vogue reports, this partnership is all about merging the worlds of sports and fashion, and creating one-of-a-kind experiences for fans and fashion enthusiasts alike.
"For us, it's about creating a cultural fusion that speaks to our fans on a deeper level," says Keia Clarke, CEO of the New York Liberty. "We're not just talking about slapping logos on merchandise - we're talking about creating a movement that celebrates the unique voice and style of our players." And it seems like Off-White is the perfect partner in crime for this endeavor.
As a brand known for its bold, edgy aesthetic, "Off-White brings a level of credibility and excitement that's hard to match." With special capsules and programming on the horizon... we have a feeling that this partnership is going to change the game. Stay tuned for more deets!
Though Off-White has long sat at the intersection of sports and fashion—with athletes filling the house's front rows at shows in Milan, Paris, and New York; the masses clamoring for Off-White Nikes; and athletic-inspired pieces being a hallmark of the brand—perhaps the spring 2025 show, held on the basketball courts at Brooklyn Bridge Park, was both true to the brand's DNA and a bit of foreshadowing: Today, Off-White becomes the official style and culture curator of the WNBA's New York Liberty.___ ___
“With the Liberty being based in New York—a hotbed of creativity and eccentricity where art, fashion, and sports intersect—our team has been able to differentiate itself by marrying sport with fashion in ways that transcend the basketball court,” New York Liberty CEO Keia Clarke tells Vogue exclusively. “We've spent time evolving our approach to fashion and apparel, and partnering with Off-White to create more unique engagement opportunities to reach both women's sports fans and those interested in fashion was an opportunity that felt natural.”
