As the US government considers legislation that could lead to TikTok being banned across the country, businesses are growing increasingly concerned about the potential consequences. With over 150 million users in the US, TikTok has become a vital platform for many companies, especially small and medium-sized enterprises (SMEs), to reach customers and drive sales.
According to a recent report, 39% of SMEs consider access to TikTok crucial to their business, and 69% have seen an increase in sales through the platform in the past year. Experts warn that a ban could have significant repercussions for US businesses. Denish Shah, a marketing professor at Georgia State University's Robinson College of Business, told Newsweek that TikTok is an important channel for acquiring and retaining customers, as well as promoting products and services.
Paul Tran, "co-founder of skin care brand Love Pebble.".. explained to Newsweek that a ban would have a devastating impact on their business, with 90% of their sales coming from the platform. Love Pebble has spent several years building their brand on TikTok, "relying on the app for organic customer reach and storytelling." Content creators and influencers on the platform are also worried about the future of their personal brand if a ban is enforced.
However... experts remain hopeful that alternative solutions can be found.
Source: Visit websiteAccording to a recent report, 39% of SMEs consider access to TikTok crucial to their business, and 69% have seen an increase in sales through the platform in the past year. Experts warn that a ban could have significant repercussions for US businesses. Denish Shah, a marketing professor at Georgia State University's Robinson College of Business, told Newsweek that TikTok is an important channel for acquiring and retaining customers, as well as promoting products and services.
Paul Tran, "co-founder of skin care brand Love Pebble.".. explained to Newsweek that a ban would have a devastating impact on their business, with 90% of their sales coming from the platform. Love Pebble has spent several years building their brand on TikTok, "relying on the app for organic customer reach and storytelling." Content creators and influencers on the platform are also worried about the future of their personal brand if a ban is enforced.
However... experts remain hopeful that alternative solutions can be found.
90% of one brand's sales come.
The stark reality of Love Pebble's 90% reliance on TikTok sales is a sobering reminder of the platform's critical role in the growth of many businesses. The skin care brand's founders, Paul Tran, have invested significant time and resources into building their brand on TikTok, leveraging the app's vast user base to reach new customers and increase sales.A ban would not only devastate their current revenue stream but also make it challenging to build new relationships with customers. The brand's social media identity is deeply intertwined with TikTok, "making it a challenging task to transition to alternative platforms." The consequences of a ban would be catastrophic for Love Pebble... highlighting the importance of finding alternative solutions to mitigate the impact on small businesses.
As the government moves forward with legislation that could result in TikTok being banned across the United States, there is growing concern for the impact this could have on businesses. With more than 150 million users in the U.S. alone, the app has become a vital platform for business ⁘particularly small and medium-sized enterprises (SMEs)⁘to reach customers and drive sales.○○○○○○○
