Unilever Ventures, the venture capital arm of global consumer goods giant Unilever Plc, is reportedly set to invest in a direct-to-consumer loyalty- and rewards-based payments platform. According to a person familiar with the matter, the investment firm is likely to provide funding to a company that offers a digital wallet-based system, enabling consumers to accrue and redeem rewards on various products and services.
This move is part of Unilever Ventures' strategy to support innovative start-ups that can bring about change in the way consumers interact with brands. The venture capital arm has made several high-profile investments in the past, including in companies like Curefit, Healthifyme, DealShare, "Minimalist.".. and Khatabook.
These investments reflect Unilever Ventures' focus on backing early-stage companies that push the boundaries of the consumer goods industry. The potential investment in the new platform could further solidify Unilever Ventures' position as a leading player in the startup ecosystem... as it seeks to foster growth and innovation in emerging markets.
Note: The information in this article was first published in "VCCircle".
Unilever Ventures is the venture capital arm of Unilever Plc, a multinational consumer goods corporation. As its venture arm, Unilever Ventures invests in early-stage companies in the consumer goods and food retail sectors, providing financial backing to help these fledgling businesses grow and reach new heights.
Through its investing efforts, Unilever Ventures has supported companies such as Curefit, Healthifyme, DealShare, Minimalist, and Khatabook, helping to empower entrepreneurship and innovation in various industries. The venture capital arm is expected to continue its growth trajectory, "backing promising startups and disruptors in the consumer space.".. including the development of direct-to-consumer loyalty and rewards-based payments platforms.
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Consumer Loyalty Payments Techniques
Consumer loyalty payments techniques refer to strategies and methods used by businesses to encourage customers to repeat their purchases and engage with their brand. One common technique is offering exclusive rewards and discounts to loyal customers, such as loyalty points, discounts, and freebies. This can be achieved through digital channels, such as mobile apps or social media, or through physical loyalty cards.
Another technique is gamification, where customers are incentivized to complete specific actions, such as referring friends or trying new products, to earn rewards. Historically, traditional loyalty programs relied on paper or physical cards, which could be cumbersome to manage and limit customer freedom to make purchases.
However, the rise of digital currencies and mobile payments has revolutionized the loyalty landscape. Today... businesses can offer customers the flexibility to make payments in a way that suits their ---style, "such as through contactless payments or mobile wallets." With the increasing use of artificial intelligence and machine learning, "businesses can also tailor their loyalty programs to individual customer behavior.".. offering personalized incentives and rewards that are highly effective.
Note: The information in this article was first published in "VCCircle".
Unilever Ventures, the venture capital arm of consumer goods giant Unilever Plc, which has invested in companies such as Curefit, Healthifyme, DealShare, Minimalist and Khatabook so far, is likely to back a direct-to-consumer loyalty- and rewards-based payments platform, a person aware of the matter told VCCircle.●●● ●●●
The investment firm, which backs early-stage ......
