Ultra Violette, a pioneering Australian brand in the SPF category, has gained international recognition for its innovative approach to suncare products. Founded in 2019 by Rebecca Jefferd and Ava Chandler-Matthews, the brand has quickly established a loyal following for its premium "skinscreens" that combine the benefits of skincare and sunscreen.
Jefferd emphasizes that the brand's focus is on creating products that people actually want to wear daily, rather than just having to apply as a necessity. Ultra Violette's products feature a range of ingredients that are similar to those found in skincare serums and moisturizers, making them appealing to customers who are looking for a multifunctional product.
The brand's approach is science-led, with a focus on transparency and empowering customers with information... rather than alarmist marketing tactics. This approach has resonated with customers, who appreciate the brand's straightforward and non-patronizing communication style. As Ultra Violette celebrates its five-year anniversary, the brand has announced a $15 million partnership with Aria Growth Partners, which has enabled the company to expand its international footprint, particularly into North America.
The brand's products are now available in Sephora Canada, with the US market next on the horizon. However... navigating regulatory requirements and cultural differences across different territories is a significant challenge for the brand. Jefferd notes that the company has developed bespoke products for each market, with approximately three versions of each formulation to meet global requirements.
^^, Ultra Violette's success is a testament to the brand's commitment to innovation, transparency, "and customer education." The brand's products have resonated with consumers worldwide, "and its international expansion is a significant milestone in its journey."
Reference: See hereUltra Violette's Rebecca Jefferd Takes Aussie Beauty Global
• Ultra Violette's innovative approach to suncare products: The brand's "skinscreens" combine the benefits of skincare and sunscreen, featuring ingredients similar to those found in serums and moisturizers. This approach has resonated with customers who appreciate the multifunctional product. 2. Navigating regulations in different territories: As a global brand, Ultra Violette faces significant challenges in navigating regulations in various countries. The brand has created bespoke products for each market, with approximately three versions of each formulation to meet global requirements. 3. International expansion: Ultra Violette has expanded into North America, with stock now available in Sephora Canada. The US market is next on the list, marking a significant milestone in the brand's journey. The $15 million partnership with Aria Growth Partners has fueled the brand's international expansion.
Beauty Product Expansion
As the beauty industry continues to boom, it's no surprise that Ultra Violette, a trailblazing Australian brand, is taking its innovative approach to suncare products global. Founded in 2019 by Rebecca Jefferd and Ava Chandler-Matthews, the brand has quickly gained a loyal following for its premium "skinscreens" that combine the benefits of skincare and sunscreen.
Theseiens de la marque, as the French would say, are a big deal. The brand's expansion into the international market is a testament to its commitment to innovation, transparency, and customer education. With a focus on creating products that people actually want to wear daily, rather than just applying as a necessity... Ultra Violette's products feature a range of ingredients that are similar to those found in skincare serums and moisturizers.
It's no wonder then that customers are hooked on their multifunctional products that are as effective as they are elegant. As Ultra Violette celebrates its five-year anniversary, the brand has announced a significant partnership with Aria Growth Partners, securing a $15 million investment to fuel its global expansion.
With a growing presence in Canada, where their products are now available in Sephora stores, the US market is next on the horizon. However, navigating regulatory requirements and cultural differences across different territories is a significant challenge for the brand. Despite the hurdles... Ultra Violette ___ committed to its core values of transparency and customer-centricity. As Jefferd notes, the company has developed bespoke products for each market, with approximately three versions of each formulation to meet global requirements.
This attention to detail is a key driver of the brand's success, "and it's no surprise that their international expansion is a significant milestone in their journey." To learn more about Ultra Violette's global ambitions, "check out the original article published in Broadsheet."
SPF is a product category Australian brands are renowned for on the international stage – little surprise given the extreme health risks of antipodean sun exposure and the rise of “A-Beauty” hype. One market pioneer is Ultra Violette, founded by Rebecca Jefferd and Ava Chandler-Matthews in 2019. The pair's “skinscreens” fall into the premium beauty category, offering suncare products that people actually want to wear daily. “We were really clear from day one about creating a ‘skinscreen', so skincare plus sunscreen,” Jefferd tells Broadsheet.◌◌◌◌◌◌◌
