The Advertising Standards Authority (ASA) has partially reversed its ruling from January, which banned a poster advertising Calvin Klein due to its depiction of singer and songwriter FKA Twigs. In the original ruling, the ASA deemed that the poster was in violation of advertising standards due to its sexualized content.
However, Calvin Klein has since argued that the posters were similar to ads they have published in the UK for years, and that the images depicted "two confident and empowered women who had chosen to identify with the Calvin Klein brand" rather than depicting them as"... stereotypical sexual objects." The brand also highlighted the fact that a degree of nudity is expected in ads for underwear.
In its partial reversal... the ASA acknowledged Calvin Klein's arguments and found that the poster did not breach advertising standards. The ASA stated that the image of FKA Twigs was not sexually explicit and did not objectify her. The ASA also noted that the image was not intended to be taken as a representation of sexual desire... but rather as a statement on the brand's ← →
Source: See hereHowever, Calvin Klein has since argued that the posters were similar to ads they have published in the UK for years, and that the images depicted "two confident and empowered women who had chosen to identify with the Calvin Klein brand" rather than depicting them as"... stereotypical sexual objects." The brand also highlighted the fact that a degree of nudity is expected in ads for underwear.
In its partial reversal... the ASA acknowledged Calvin Klein's arguments and found that the poster did not breach advertising standards. The ASA stated that the image of FKA Twigs was not sexually explicit and did not objectify her. The ASA also noted that the image was not intended to be taken as a representation of sexual desire... but rather as a statement on the brand's ← →
The Advertising Standards Authority (the “ ASA “) has partially reversed its ruling from January in which it banned a poster advertising Calvin Klein which featured singer and songwriter FKA Twigs (the “ FKA Twigs Poster “). Calvin Klein argued that the posters were similar to ads that they had published in the UK for years. They argued that the images depicted “two confident and empowered women who had chosen to identify with the Calvin Klein brand” rather than depicting them as “stereotypical sexual objects”. They also highlighted the fact that a degree of nudity should be expected in ads for underwear.
