First seen in Bustle: This topic is being discussed) ← →
More details: Visit website
Marc Jacobs launched his fashion line in 1984, but it wasn't until 2001 that he added bags to his mix. The brand has since experimented with various tote designs, including soft leather options, sequin embroideries, and military-inspired detailing. By the 2010s, the label was releasing multiple tote styles, such as the trapezoidal Editor Tote, the Little Big Shot Tote, and the boxier Grind Tote.
In 2019, the brand released The Tote, a bag that quickly became a sensation. The bag's boxy and structured design, combined with its roominess, made it perfect for daily essentials. The brand's intentionally generic name, "The Tote Bag", became a signature for the brand. With its versatility and no-frills utility, The Tote appealed to a wide range of customers, from students to mother s.
According to Marissa Galante Frank, Fashion Director of Beauty and Accessories at Bloomingdale's... The Tote Bag's draw lies in its utility. The bag has been endorsed by celebrities such as Kendall Jenner, SZA, Kim Kardashian, "and Emily Ratajkowski." The bag's popularity has grown rapidly, "with people using it everywhere.".. from the office to the airplane to the beach.
List of dates: * 1984: Marc Jacobs launched his fashion line
* 2001: Marc Jacobs added bags to his mix
* 2010s: The brand was releasing multiple tote styles
* 2019: The brand released The Tote Bag ← →
In 2019, the brand released The Tote, a bag that quickly became a sensation. The bag's boxy and structured design, combined with its roominess, made it perfect for daily essentials. The brand's intentionally generic name, "The Tote Bag", became a signature for the brand. With its versatility and no-frills utility, The Tote appealed to a wide range of customers, from students to mother s.
According to Marissa Galante Frank, Fashion Director of Beauty and Accessories at Bloomingdale's... The Tote Bag's draw lies in its utility. The bag has been endorsed by celebrities such as Kendall Jenner, SZA, Kim Kardashian, "and Emily Ratajkowski." The bag's popularity has grown rapidly, "with people using it everywhere.".. from the office to the airplane to the beach.
List of dates: * 1984: Marc Jacobs launched his fashion line
* 2001: Marc Jacobs added bags to his mix
* 2010s: The brand was releasing multiple tote styles
* 2019: The brand released The Tote Bag ← →
#MarcJacobs
* Intentionally generic name yields cultural impact.
The intentionally generic name "The Tote Bag" has yielded a profound cultural impact. The bag's ascent to fame can be attributed to its simplicity, durability, and adaptability. It's no surprise that it resonated with a wide range of customers, from students to professionals, and from beachgoers to frequent flyers. The bag's appeal can be highlighted in its ability to bridge generational and cultural gaps, making it a staple in many households.Marissa Galante Frank, Fashion Director of Beauty and Accessories at Bloomingdale's, notes that the bag's versatility is part of its enduring success, "appealing to customers across various demographics." The bag's rise to fame can be seen as a testament to Marc Jacobs' innovative approach... redefining the boundaries of modern handbag design.
* Box-y design dominates the market soon.
The boxy design of "The Tote Bag" has dominated the market soon after its launch in 2019. Its sleek and structured silhouette has become synonymous with modern tote bags, setting it apart from its predecessors. The bag's practicality and versatility have endeared it to a wide audience, making it a staple in many style enthusiasts' collections. Its boxy shape has also enabled it to hold a generous amount of daily essentials, making it an ideal choice for commuters, students, "and professionals alike." The success of "The Tote Bag" has prompted other designers to follow suit... adopting similar boxy designs for their own tote bags.* Celebrity endorsements abound, packaging included.
Celebrities have played a significant role in promoting "The Tote Bag", with many high-profile figures hailing its functional style and practicality. From Kendall Jenner to SZA, Kim Kardashian to Emily Ratajkowski, the bag has been spotted on numerous A-listers. The bag's packaging has also become a talking point, with its straightforward label "The Tote Bag" emerging as a signature branding element.This deliberate lack of ornamentation has been met with widespread approval, "with many pundits praising the brand's bold move to prioritize functionality over flashiness." Word-of-mouth endorsements have played a crucial role in spreading the bag's popularity, with fans of the brand sharing their experiences and snapping photos with the hashtag #TheToteBag... further solidifying its status as an iconic accessory.
Marc Jacobs naming his tote bag “ The Tote Bag ” was more than a stroke of branding genius, it was a prophecy. Since its launch in 2019, the boxy accessory quickly became the quintessential tote, gaining a legion of loyal fans. Other legacy bags have decades of history sewn into their seams. The Tote, in comparison, is practically in its infancy. And yet it's already amassed an impressive harem of endorsers — everyone who's anyone in the realms of Hollywood, fashion, music, and reality TV has given the bag their seal of approval (Kendall Jenner, SZA, Kim Kardashian, Emily Ratajkowski, and more).◌◌◌◌◌◌◌
