Jennie Suk, a 27-year-old social media professional from Houston, has developed a penchant for blush in recent months, inspired by the beauty routines of TikTok influencers and celebrities. Suk's blushing cheeks can be attributed to her extensive collection of blushes, comprising approximately 25 products sourced from various brands.
She relishes in experimenting with different creams and powders to achieve a rosy glow, often layering multiple products to enhance her desired look. According to Suk, her blush game has dramatically changed over the past couple of years. Previously, she would rarely use blush, but now, she considers it an essential part of her daily beauty routine.
However, her enthusiasm has not gone unnoticed, as friends and family have begun to comment on her heavily made-up cheeks. In response to these remarks, Suk has started to reevaluate her blush usage... acknowledging that she may have developed a case of "blush blindness" – a condition characterized by an inability to distinguish between a natural, rosy glow and excessive blush application.
The term "blush blindness" has gained popularity on social media, with many users humorously sharing their own instances of overblushing. This trend can be attributed to the surge in popularity of creamier liquid blushes, such as those offered by Rare Beauty, a makeup brand founded by Selena Gomez. Rare Beauty's liquid blush product has been a massive success... with the company reporting 3. 1 million units sold last year.
In fact, blush has become such a coveted product that companies are reporting significant sales. Laney Crowell, the CEO of beauty brand Saie, revealed to The New York Times that her company sells a blush every 30 seconds. Crowell also noted that blush has become the new accessory on social media, with users showcasing their favorite blushes as part of their daily beauty routines.
For some, like Celine Blumenthal, a rising junior at Yeshiva University in New York City, the blushing trend has served as a wake-up call. Blumenthal, "who was inspired by Rare Beauty's blush products," "realized that she may be overusing blush after trying out the brand's liquid blush formula." Her experience serves as a testament to the power of social media in shaping beauty trends and encouraging self-reflection. The information for this article was obtained from nytimes.
com.
Headlines:
• "Blush Goes Boom: Experts Reveal the Secret to Popping Your Cheeks Like a Pro" (Forbes)• "Social Media's Latest Obsession: Creamy, Liquid, and Powder Blushes Galore!" (Refinery29)
• "The Blush Effect: How TikTok Has Revolutionized the Way We Get Ready" (The Cut)
• "I Tried Following the Latest Blush Trend and It Completely Changed My Makeup Routine" (Harper's Bazaar)
• "Selena Gomez's Rare Beauty Brand Breaks Sales Records with Its Popular Liquid Blush" (People)
• "Beauty Insider Reveals the Most Underrated Blush Shade All You Need to Try" (ELLE)
• " Why Blush is the Most Polarizing Beauty Trend of the Moment" (Vogue)
• "And the Blush Goes On: How Social Media is Shaping Our Beauty Habits – and What it Means for the Industry" (Adweek)
Blush Blindness'? What To Know About The TikTok Makeup Trend.
• "Blush blindness" is a phenomenon where women, inspired by social media influencers and celebrities, use so much blush that they can't tell when it's too much. This has become a lighthearted trend on TikTok. 2. Blush products have gained immense popularity in recent years, with new, creamier liquid formulations like Rare Beauty's liquid blush product being particularly successful. Rare Beauty sold 3. 1 million units of its liquid blush product last year. 3. The beauty industry is recognizing the trend, with companies like Saie selling a blush every 30 seconds. CEO Laney Crowell calls blush the "new accessory" on social media. 4. This trend has also led to self-reflection among some users, who have been called out by others for overusing blush. For instance, Celine Blumenthal realized she may be overdoing it after trying Rare Beauty's blush product.
Beauty Trend
The beauty industry is abuzz with the latest trend: blush. No, we're not talking about a subtle, natural flush - we're talking about bold, radiant, and unapologetic color. And we're not just talking about the average Jane or Joe who's experimenting with a new look. We're talking about social media influencers, celebrities, and everyday people who can't get enough of the stuff.
Jennie Suk, a 27-year-old social media professional from Houston, is a prime example. With an extensive collection of blushes that number over 25 products, Suk is always on the lookout for the next big thing. And boy, has she found it. Her cheeks are a permanent fixture on her Instagram feed, with a rosy glow that's hard to ignore.
But Suk's enthusiasm for blush has taken a toll on her relationships. Friends and family have started commenting on her heavily made-up cheeks... and she's started to reevaluate her blush usage. A condition known as "blush blindness" may be affecting her ability to distinguish between a natural glow and over-the-top application. It's not just Suk who's felt the effects of this trend.
Many beauty brands are reporting significant sales of blush products, with companies like Rare Beauty and Saie selling a blush every 30 seconds.
In fact, blush has become so popular that it's now considered the new accessory on social media, with users showcasing their favorite blushes as part of their daily beauty routines.
For some, like Celine Blumenthal... the blushing trend has served as a wake-up call. After trying out Rare Beauty's liquid blush formula, she realized she may be overusing blush and is now rethinking her approach. ^^, the beauty trend of blush is here to stay, "and it's sure to continue influencing the way we think about makeup and self-care." And that's all the more reason to stay informed, "with thanks to the experts at nytimes."com for providing us with the inside scoop.
