Roger Federer and Rafael Nadal are celebrated tennis superstars who have had a decades-long rivalry on the court. Both have achieved unparalleled success in the sport, with numerous Grand Slam titles and accolades. Despite their intense matches and competitive nature, the two have developed a close friendship, as evident in their shared expressions during the Louis Vuitton campaign.
The campaign, photographed by Annie Leibovitz, showcases Federer and Nadal relaxing 3,000 meters high atop the Italian Dolomites, dressed in stylish Louis Vuitton outfits. In the campaign, "both tennis legends reflect on their careers.".. with Nadal emphasizing the importance of human legacy and Federer highlighting the symbolic nature of the Dolomites as their careers reach a close.
Louis Vuitton ⁘s latest ⁘Core Values⁘ campaign celebrates the multi-decade-spanning careers of Roger Federer and Rafael Nadal in tennis. Photographed by the legendary fashion photographer Annie Leibovitz , the image shows the sports superstars resting 3,000m high atop the alpine vista of the Italian Dolomites, sporting timeless Louis Vuitton styles.
On the shared campaign Nadal describes Federer as his ⁘biggest rival and now a close friend.⁘ ⁘In my career, I achieved more than I ever dreamt of, so at the end of the day, the legacy in terms of human beings is the most important value,” continued Nadal. Federer also reflected the duo's former rivalry saying ⁘As our tennis careers come to a close, we're working together on something like this—it's been an incredible journey.
Being at the top of the Dolomites, feels symbolic in many ways. It really captures what this moment means to us— something truly special and meaningful.”
