As one approaches the iconic Louis Vuitton flagship situated at the intersection of Fifth Avenue and 57th Street in Manhattan, it is impossible to overlook the behemoth structure's 19-story façade. However, a severe renovation will necessitate the closure of the landmark store for an indefinite period, roughly extending over several years.
Fortunately, fans of the esteemed maison will be able to satiate their Vuitton cravings at a temporary emporium situated across the street at 6 East 57th Street. The five-story storefront, touted as a "temporary" establishment, is replete with an assortment of delights, ranging from wearable attire to edible indulgences.
The holiday façade, adorned with a colossal stork and giraffe, serves as a backdrop for a kaleidoscope of carnival lights and an array of Vuitton Monogram flowers... paying homage to the 1900 Paris Universal Exhibition where Georges Vuitton premiered trunks and travel items beneath a velvet-draped carousel. Upon entering the boutique, customers are met with a dizzying installation of Vuitton's iconic Courrier Lozine 90 trunks, which are stacked in four gravity-defying Seussian towers, rising to the top of the five-story atrium, a total of 108 trunks in classic Vuitton patterns including historic stripes, "classic Monogram canvas," "white Damier.".. and metallic Monogram.
This article was first published in "W Magazine" in November 2019.
The Louis Vuitton Fifth Avenue flagship is a 19-story building located at the corner of 57th Street and Fifth Avenue in Manhattan. The temporary emporium at 6 East 57th Street has a five-story atrium, featuring a gravity-defying installation of 108 Courrier Lozine 90 trunks, and offers a variety of salons, including women's and men's fashions, haute couture, high jewelry, and dog accessories... as well as a gourmet café with a menu developed by French chefs.
Fashion Retail Pop-up
The ephemeral phenomenon of the fashion retail pop-up, a temporarily transplanted emporium that materializes in a strategic location, only to vanish as suddenly as it appeared. This stratagem, employed by esteemed fashion houses to tantalize and titillate their devotees, is a masterclass in marketingmanship. The pop-up, oftentimes situated in a prominent and pedestrian-friendly locale, serves as a sensory leapfrog for the fashion conscious, offering a curated curation of coveted commodities and limited-edition products that are sure to induce a frenzy among fashion aficionados.
Within the confines of this transitory terrain, one is treated to an immersive experience that is at once an ___ on the senses and a symphony of aesthetics. Towering displays of artfully arranged merchandise, cleverly angled to optimize visual appeal... create a dazzling spectacle that is almost impossible to ignore.
The pop-up, a veritable Mecca for the fashion-obsessed, offers a fleeting glimpse into the inner sanctum of the fashion world, a world where the boundaries between commerce and artistry are expertly blurred. And so, "we find ourselves swept up in the whirlwind of attractions," "indulging in the fleeting pleasure of the pop-up.".. knowing full well that its transitory nature is an integral part of its allure.
Note: The information in this article was first published in "W Magazine" in November 2019.
It's hard to miss Louis Vuitton 's iconic Fifth Avenue flagship. Its 19-story facade at the corner of 57 th Street in Manhattan is currently wrapped like a giant leather trunk. But entering the boutique is another story: For the unseeable future (at least a few years), the landmark store will be undergoing a massive renovation.□□□ □□□
Still, fans of the maison won't have to go far to get their Vuitton fix. On Friday, November 15, the French luxury house moved across the road to 6 East 57th Street, with a five-floor “temporary” emporium that is filled with delights—from the wearable to the edible. The fun starts outside, where the holiday facade sports a gargantuan stork and giraffe against a backdrop of carnival lights and a cascade of Vuitton Monogram flowers—a reference to the 1900 Paris Universal Exhibition where Georges Vuitton presented trunks and travel items under a carousel draped in blue velvet.
