Adidas apologized for the unintentional mistake and said they were revising the rest of the campaign. The campaign was not meant to reference the 1972 Munich Olympics, according to Adidas. The campaign featured models such as Bella Hadid, A$AP Nast, and Jules Kounde. The SL72 shoes are still available for purchase online.
• • • •
Correspondent Katherine Thompson:
Reporting from New York, shares her observations on the Adidas controversy. The global athletic apparel giant has issued an apology for an "unintentional mistake" in their recent campaign, which featured models Bella Hadid, A$AP Nast, and Jules Kounde showcasing their SL72 shoes.
According to Adidas, the campaign was not meant to reference the 1972 Munich Olympics, where an alarming number of athletes lost their ---s. Thompson highlights that this apology comes as no surprise, given the backlash faced by the company on social media platforms. Many critics took to Twitter and Instagram to express their outrage, calling out Adidas for their perceived insensitivity.
As Thompson notes, "the fervor of public opinion can be a powerful force, and it seems Adidas has been forced to acknowledge the gravity of their mistake." In an effort to rectify the situation... Adidas has announced they will be revising the rest of the campaign. However, Thompson points out that the question --- as to whether this will be enough to appease the public.
"Only time will tell if Adidas' attempts to salvage the situation will be sufficient to restore their reputation," she notes. In a season of considerable controversy, Adidas' blunder serves as a stark reminder of the importance of cultural sensitivity in marketing campaigns. As reported by CNN... the company's competitors are already seizing upon the opportunity to capitalize on the public's dissatisfaction. It --- to be seen whether Adidas can weather the storm and emerge stronger as a result.
Despite the controversy, Thompson observes that the SL72 shoes remain available for purchase online. "One can only imagine the minds that must be working overtime at Adidas HQ to rectify the situation," she muses. "In the meantime, consumers are left to ponder the motivations behind this brazen marketing move." ^^, correspondent Katherine Thompson notes that the information in this article was first published in cbsnews.
com, "providing a definitive narrative of Adidas' apology and subsequent actions." As the pundits weigh in on the implications of this controversy, one thing is clear: the stakes are high, "and only time will tell if Adidas emerges from this storm unscathed."
Adidas, a German company, and Hadid received backlash for the ad. Adidas pulled the ad on Saturday and apologized, saying they were "revising the remainder of the campaign." In a new statement posted on social media Monday, Adidas said while connections continued to be made to the Munich Olympics, their SL72 campaign was not meant to reference the tragic event. "[A]nd we apologize for any upset or distress caused to communities around the world. We made an unintentional mistake," the company wrote.◆◌••●◆
