Snapchat is reviving its Halloween-themed content series, Phantom House, in collaboration with various brands. As reported by Marketing Dive, Maybelline New York, State Farm, and Hulu will be advertising around the second installment, a four-episode series featuring Snap Story compilations that bring together a group of creators as they navigate eerie worlds.
The creators involved in this iteration include Tue Nguyen, Jake Koehler, Rachel Levin, and Caryn Marjorie, who will participate in various activities and share their experiences on the platform. According to details shared with Yahoo Finance, the advertising efforts will include custom creator content, AR Lenses, Snap Video Ads, and more.
Snap will also create AR Lenses inspired by each Phantom House episode, which can help attract key audiences. This move is strategically sound... as research from Kantar MarketNorms has shown that Halloween campaigns on the platform can result in significant lifts in brand awareness, ad awareness, and action intent.
This may explain why Maybelline New York, a repeat sponsor of Phantom House, has signed on for the second season, along with State Farm and Hulu. As Jessica Feinstein, "Maybelline's senior vice president of marketing," "noted," "Halloween is a key moment for discovery in the beauty industry... and Maybelline celebrates all opportunities for people to step out of their comfort zone and express themselves.
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According to Yahoo Finance:
Maybelline New York, State Farm, and Hulu are advertising around the second installment of Phantom House, a four-episode series featuring Snap Story compilations with a group of creators navigating eerie worlds. This strategic move is backed by research from Kantar MarketNorms, which shows that Halloween campaigns on the platform can lead to significant lifts in brand awareness, ad awareness, and action intent.
The correspondent might also highlight the creative approaches employed by Snapchat, such as custom creator content, AR Lenses, Snap Video Ads, and more. Snap will also create themed AR Lenses for each episode, aiming to attract key audiences. The involvement of popular creators like Tue Nguyen, Jake Koehler, Rachel Levin, and Caryn Marjorie is also notable... as it can help drive engagement and conversions.
As Jessica Feinstein from Maybelline New York noted, "Halloween is a key moment for discovery in the beauty industry.".. and Phantom House is a great opportunity for brands to step out of their comfort zone and express themselves.
Snapchat is bringing back its Halloween-themed content series, Phantom House, according to details shared with Marketing Dive . Maybelline New York, State Farm and Hulu are among those advertising around the second installment. Phantom House includes four episodes that feature Snap Story compilations in which a handful of creators navigate various eerie worlds. Creators involved in the latest iteration include Tue Nguyen, Jake Koehler, Rachel Levin and Caryn Marjorie.___ ___
