This collaboration in particular is also about more than just the clothing, with sisterhood as a unifying theme. Dôen, after all, was founded by two sisters, Margaret and Katherine Kleveland, who created the brand with the hope of strengthening the bonds between women through a signature feminine aesthetic.
Naturally, the photo shoot for the collaboration was an extension of that sisterly Dôen identity. Featuring mom and model Lily Aldridge and her sister, model and singer Ruby Aldridge, alongside twin sisters Levia and Zahar, the campaign photography and film focuses on tender and playful moments between sisters. Fashion tells a story, and Gap and Dôen wanted to unite to tell the tale of how sisterhood is forever. But that doesn't mean you have to have a sister to wear it. If anything you can just become part of the Gap and Dôen sisterhood instead.
Gaby Keiderling is a freelance writer, working on fashion, lifestyle, travel, and sports features.
