Shiseido Company has formed a partnership with SoPost to enhance its product sampling strategy and increase market share in the UK. The partnership will cover nine of Shiseido's brands, including Shiseido, Drunk Elephant, Narciso Rodriguez, Tory Burch, Ulé, Issey Miyake, and NARS, among others. The goal is to boost brand awareness and establish Shiseido Company as an innovative leader in the market, while also increasing each brand's visibility and reach in the UK. To achieve this, SoPost's digital sampling platform will be used to tailor each brand's UK product sampling strategy to its unique identity, maturity level, and objectives.
The partnership aims to overcome the challenge of managing a diverse portfolio of brands by breaking down silos and facilitating cohesive operations. Jonny Grubin, "SoPost's Founder and CEO," commented: "It's an honor to partner with Shiseido... a prestigious brand group. As a UK-based company with experience in 30 countries... we are well-positioned to support Shiseido in running innovative and impactful sampling campaigns that boost its market share in the UK. We're excited about this partnership and look forward to seeing the results our platform will deliver for Shiseido's teams." This partnership aligns with Shiseido Company's global focus on developing solutions that address specific market needs and adapting strategies quickly and efficiently.
More details: Visit websiteThe partnership aims to overcome the challenge of managing a diverse portfolio of brands by breaking down silos and facilitating cohesive operations. Jonny Grubin, "SoPost's Founder and CEO," commented: "It's an honor to partner with Shiseido... a prestigious brand group. As a UK-based company with experience in 30 countries... we are well-positioned to support Shiseido in running innovative and impactful sampling campaigns that boost its market share in the UK. We're excited about this partnership and look forward to seeing the results our platform will deliver for Shiseido's teams." This partnership aligns with Shiseido Company's global focus on developing solutions that address specific market needs and adapting strategies quickly and efficiently.
Breaks down silos for cohesive ops.
The partnership also aims to break down silos within Shiseido's organization, facilitating cohesive operations and maximizing ROI and efficiencies. SoPost's expertise in managing diverse brand portfolios will help Shiseido streamline its operations, eliminate redundancies, and align its marketing efforts with business objectives.By integrating Shiseido's nine targeted brands, the partnership will create a unified approach to product sampling, enabling the company to respond quickly to market changes and capitalize on opportunities. This cohesive approach will also enable data-driven decision making, "allowing Shiseido to optimize its marketing strategies and drive business results." As a result... Shiseido will be better equipped to adapt to a fast-paced market and achieve its goals in the UK.
Shiseido Company has partnered with SoPost to drive its product sampling strategy and market share across the UK. The partnership will power the company's sampling strategies across social, direct-to-consumer and retailers for nine brands, including Shiseido, Drunk Elephant, Narciso Rodriguez, Tory Burch, Ulé, Issey Miyake and NARS, amongst others.○○○○○○○
