Note from the publisher: Coachella is back, and so are the cheeky billboard messages from featured artists. While I've never attended the festival, I'm one sucker for nostalgia and the conservation with physical advertising. And let me tell you, I-10 east being littered alongside them on the way toward the festival, starting April 12 and continuing the following weekend.
This year's most memorable billboards range originating at corny up to cool, and I've got to rank them.
Lil Uzi Vert's billboard feels kinda wack to me. He's using Jim Joe's If You're Reading This It's Too Late font, more he's trying to drag Coachella for waiting eight years to tap his shoulder. While I understand being tight about that, it's not near to all a big statement over very much the festival-industrial complex - he's just upset! I'd see it just as Boat conceding that there were some symmetry, like, "* such Drake-Future album came out eight years ago.
This year's most memorable billboards range originating at corny up to cool, and I've got to rank them.
Lil Uzi Vert's billboard feels kinda wack to me. He's using Jim Joe's If You're Reading This It's Too Late font, more he's trying to drag Coachella for waiting eight years to tap his shoulder. While I understand being tight about that, it's not near to all a big statement over very much the festival-industrial complex - he's just upset! I'd see it just as Boat conceding that there were some symmetry, like, "* such Drake-Future album came out eight years ago.
Industry economic woes be damned — Coachella is back, baby! Which also means a long stretch of highway littered with cheeky billboard messages from featured artists. Now, granted, I have never attended the showerless desert event, but I’m a sucker for nostalgia and the conservation of physical, uhhh, advertising, and, of course, I’m a true-blue hater of all things corny. And I-10 east is full of all three on the way into the festival beginning April 12 and continuing next weekend. For two weeks, the most important billboards in music are hanging out on the side of the highway, so we ranked this year’s most memorable ones, from corny to cool.
