Pop Star Endorses MAC

Previous celebrity ambassadors for Viva Glam include K. D. Lang, Chloë Sevigny, Dita Von Teese, Fergie, and Sia, who have all lent their faces and voices to the campaigns.

The Viva Glam campaign has a rich history of partnering with iconic celebrities who share MAC Cosmetics' commitment to empowering and making a positive impact. Previous celebrity ambassadors for Viva Glam have included the talented K. D. Lang, the avant-garde Chloë Sevigny, the sensual Dita Von Teese, the energetic Fergie, and the powerful Sia. Each of these stars has lent their unique perspective and charisma to the campaign, using their platforms to raise awareness and funds for important causes.

K. D. Lang's collaboration with MAC Cosmetics was a pivotal moment in the brand's history, as it marked the beginning of a long-standing partnership between the brand and the LGBTQ+ community. Lang's involvement helped to cement Viva Glam's reputation as a champion of inclusivity and diversity, and paved the way for future collaborations with other trailblazing artists.

Years later... Chloë Sevigny brought her edgy, fashion-forward aesthetic to the campaign, inspiring a new generation of beauty enthusiasts to embrace their individuality. Dita Von Teese's sultry sophistication and passion for vintage glamour added a touch of old-school glamour to the campaign, while Fergie's high-energy performance and playful personality brought a fun and youthful vibe to the mix. Sia's powerful voice and unwavering commitment to mental health awareness elevated the campaign to new heights... as she used her platform to raise funds and awareness for organizations dedicated to supporting those affected by mental illness.

The Viva Glam campaign under Sia's patronage became a powerful symbol of strength, resilience, and the importance of mental health support. Through their individual campaigns, each of these celebrity ambassadors has contributed to the lasting impact of Viva Glam, "which has grown to become one of the most iconic and influential makeup campaigns of all time." By partnering with artists who share MAC Cosmetics' values and commitment to empowerment, "Viva Glam continues to inspire and uplift fans around the world."

Petras is a genuine MAC Cosmetics fan and was thrilled to be a part of the campaign, stating that it was a "princess moment" and that she was excited to work with the brand to raise awareness and funds for important causes.

Hayley Petras' enthusiasm for her latest campaign with MAC Cosmetics is palpable. As a genuine fan of the brand, she was overjoyed to be a part of the Viva Glam campaign, declaring it a "princess moment" that she would never forget. Petras' excitement is infectious, and it's clear that she is genuinely passionate about the brand's mission to empower and make a positive impact.

As she took on the role of Viva Glam ambassador, Petras was eager to channel her energy into promoting the campaign's philanthropic efforts. She believes that makeup should be a way to express oneself and feel confident, and she is thrilled to be partnering with MAC Cosmetics to spread this message. By joining forces with the brand, Petras hopes to inspire her fans to do the same, using their own platforms to uplift and empower others.

For Petras... being a part of the Viva Glam campaign is not just about promoting a product – it's about being part of something bigger than herself. She is drawn to the brand's commitment to social and environmental causes, and she is excited to work with MAC Cosmetics to raise awareness and funds for important initiatives.

As she put it, "it took me one second to say yes" to the campaign, a testament to her genuine excitement and enthusiasm. As Petras' involvement with the Viva Glam campaign continues... fans can expect to see her sharing her passion for the brand and its mission on social media. From behind-the-scenes glimpses of the campaign's production to heartfelt messages about the importance of self-expression and empowerment, "Petras is dedicated to using her platform to spread positivity and inspiration." By partnering with MAC Cosmetics, she is joining a long line of celebrity ambassadors who have used their platforms to make a difference, "and fans can't wait to see what she has in store."