NIVEA made a bold move in 2023 by becoming the first beauty brand to sponsor Prime Day in Saudi Arabia and UAE. This partnership with Amazon Ads put NIVEA at the forefront of Amazon's marketing activities in the two countries. Prime Day is a significant event, with over 200 million paid Prime members across 25 countries.
Partnering with Amazon brought NIVEA a whole new level of exposure, even for audiences who don't shop on Amazon. The brand launched its "Skin Care, Delivered" campaign, highlighting the value of Amazon's selection, speed, and convenience. The campaign was designed to address the common misconception that skincare routines are time-consuming and costly.
NIVEA curated products for simple, accessible skincare, offering savings up to 51%. This approach streamlined decision-making, making skincare more achievable for everyone. As a result... NIVEA's presence during Prime Day was extensive, yet seamless and positive – exactly how customers like to remember their shopping experience.
The brand leveraged Amazon's Gateway, Prime Day event pages, and a range of ad formats, from outdoor advertising to app push notifications. Thanks to this sponsorship, NIVEA dominated customers' minds whenever they thought of Prime Day in Saudi Arabia and UAE. With Amazon's vast audience, "NIVEA maximized its reach," "capitalizing on the event's massive traffic." The outcome was a resounding success... setting a new standard for brands looking to engage with a large audience during peak shopping events.
According to "Campaign Middle East", NIVEA's "Skin Care, Delivered" campaign was a revolutionary approach that proved to be a huge plus in the beauty industry.
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As a correspondent:
I have had the privilege of perusing the recent developments in the marketing sphere, and I must aver that NIVEA's foray into Prime Day has yielded a resounding success. The beauty brand's bold move to partner with Amazon Ads in Saudi Arabia and UAE has catapulted it to new heights of exposure, garnering no less than 12 million clicks in the process.
A cursory examination of the data reveals that Prime Day, Amazon's biggest deal event of the year, attracts over 200 million paid Prime members across 25 countries worldwide. This event presents a unique opportunity for brands to capitalize on the massive traffic, even if they don't sell on Amazon. In this regard, NIVEA's "Skin Care, Delivered" campaign was a masterstroke, showcasing the brand's commitment to highlighting the value of Amazon's selection, speed... and convenience.
The campaign's central premise was to address the misconception that skincare routines are time-consuming and costly, a notion that NIVEA expertly countered by curating a range of products for simple, accessible skincare. This approach, coupled with savings of up to 51%, streamlined decision-making and made skincare more achievable for everyone.
As a result, NIVEA's presence during Prime Day was extensive, yet seamless and positive – exactly how customers like to remember their shopping experience. NIVEA's sponsorship of Prime Day was executed with aplomb, leveraging Amazon's Gateway, Prime Day event pages, and a range of ad formats... from outdoor advertising to app push notifications.
By doing so, the brand dominated the minds of customers every time they thought of Prime Day in Saudi Arabia and UAE. In essence, NIVEA maximized its reach, capitalizing on the event's massive traffic and setting a new standard for brands looking to engage with a large audience during peak shopping events. ^^, NIVEA's Prime Day success story serves as a testament to the power of strategic partnerships and innovative marketing campaigns.
According to "Campaign Middle East", NIVEA's "Skin Care, Delivered" campaign was a revolutionary approach that proved to be a huge plus in the beauty industry. As a correspondent, "I urge marketers and brands to take note of this exemplary case study," "which underscores the importance of creative collaboration in the digital age." The information for this article was obtained from "Campaign Middle East".
In 2023, NIVEA became the first beauty brand to sponsor Prime Day in Saudi Arabia and UAE, which meant NIVEA would be at the forefront across all of Amazon Prime Day marketing activities in the two countries. Why Prime Day you ask? Prime Day is Amazon's biggest deal event of the year with more than 200 million paid Prime members in 25 countries across the world, bringing significant benefits to brands, even if they don't sell on Amazon.◆◌••●◆
Through this partnership with Amazon Ads, NIVEA launched its “Skin Care, Delivered” campaign that highlighted the resonant value propositions of Amazon customers across selection, speed and convenience, while redefining quality skincare as something accessible and for everyone.
