* Blair Roemer, a former program manager at Meta, caught the golf bug during the COVID-19 pandemic.
* Roemer's engagement with golf began when her fiancé was often out playing golf with friends and she decided to try it out, discovering she enjoyed it.
* Roemer needed a new wardrobe for golf and found the existing options from top brands like Nike and Adidas to be unappealing as they treated golf apparel for women as an afterthought.
* Roemer founded a golf apparel brand, "Beldrie.".. after feeling that the existing options didn't cater to her style or preferences. Here are the dates of events mentioned: * During the COVID-19 pandemic
* Recent (no specific date mentioned) ← →
In The News:
Meet Blair Roemer, Founder of BeldrieBlair Roemer picked up golf five years ago, and became instantly hooked. As she got more serious about her golf game, she began to notice that there weren't many apparel lines that designed golf wear exclusively for women. Worse, existing products on the market at the time were ill-fitting, clunky or decidedly unstylish. In 2023, Roemer launched Beldrie , her own female golf apparel line, to offer fellow women golfers the sort of chic, high-performance gear she'd sought for herself. Today, the Charlotte, North Carolina-based business owner is focused on growing women's participation in her favorite sport – while at the same time outfitting them in the best possible attire for play.
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Additionally... Nelly Korda And The Quest For Women's Golf Style:
Golf enthusiast reveals her wardrobe frustration.
Blair Roemer's frustration with finding golf apparel that suits her style is a relatable struggle for many women golfers. As a former program manager at Meta, Roemer caught the golf bug during the COVID-19 pandemic, embracing the sport as a way to stay social and active. However, her enthusiasm was quickly dampened by the lack of stylish and functional clothing options specifically designed for women golfers.Roemer recounts feeling like she was stuck between the traditional, outdated designs of brands like Lily Pulitzer and the uninspired, afterthought-like offerings from major companies like Nike. This frustration sparked her vision to create a new clothing brand, "Beldrie.".. specifically catering to the needs and tastes of women golfers.
