NARS, a prestige beauty brand, has suddenly popped up on Indian e-commerce platform, Nykaa, sending shockwaves through the beauty community. As of this week, customers can now scoop up their favorite NARS products, including its iconic Orgasm Blush, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer. With a range of its best-sellers now available online and in store, NARS has finally made a splash in the ever-competitive Indian market.
Meanwhile, according to Sanjay Sharma, India Country Head of Shiseido Group - NARS' parent company - this latest move is a masterstroke. "Partnering with Nykaa marks a significant milestone for NARS in India," he spilled exclusively to us in conversation. "We're thrilled to expand our reach and strengthen our presence in this dynamic market.
This collaboration is all about creating meaningful touchpoints for consumers... ensuring they can geek out over our products online, "get hands-on experience in-store," "and discover our innovative approach to beauty."" The move is a clear indication that the Indian retail market is booming... and NARS is riding the wave.
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NARS expands online presence.
It's finally here - NARS has made its way onto India's online shelves! According to Global Cosmetics News, the prestigious beauty brand has partnered with e-commerce powerhouse Nykaa, giving customers across the country - including yours truly! - access to an impressive range of NARS' signature products. From that iconic Orgasm Blush to its best-selling Natural Radiant Longwear Foundation, this is the first time ever that NARS has gone digital in India.
So, what's behind this sudden expansion? According to Sanjay Sharma, India Country Head of Shiseido Group - NARS' parent company - it's all about building meaningful connections with customers. "Partnering with Nykaa marks a significant milestone for NARS in India," he spills exclusively to Global Cosmetics News. "We're thrilled to expand our reach and strengthen our presence in this dynamic market." In other words... NARS is ready to geek out with the online community, "get hands-on in-store," "and showcase its innovative approach to beauty." Time to get NARS-obsessed... India!
THE WHAT? Nars has become the latest prestige brand to launch on Indian e-commerce platform, Nykaa. The brand will be available online and in store, effective this week with a range of its more popular products, including Orgasm Blush, Natural Radiant Longwear Foundation and Radiant Creamy Concealer. THE DETAILS Sanjay Sharma, India Country Head of Shiseido Group, told Indian Retailer, “Partnering with Nykaa marks a significant milestone for NARS in India as we continue to expand our reach and strengthen our presence in this dynamic market. This collaboration aligns with our vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to our products and allowing them to discover, experience, and embrace NARS' artistry-driven approach to beauty.”___ ___
