The launch of Mytheresa's 11th issue of its print publication, The Album, is a milestone moment for the company. Titled "Beautiful Game", the latest volume is a celebration of sports, featuring in-depth interviews with notable figures from the world of football. Dante Bonfirm Costa Santos, the captain of Nice's soccer team and Europe's oldest active professional soccer player in the top five leagues, shares with readers the secrets of his fitness regime, including the five key foods that fuel his ---. Meanwhile, renowned designer Giorgio Armani opens up about the athletes and team values that have inspired his work throughout his career.
As we take a closer look at the magazine, it's clear that Mytheresa has successfully navigated the challenges faced by the luxury industry... with the company reporting profits for the first quarter of the year. CEO Michael Kliger attributes this growth to the company's diversified business profile, with 20% of its revenue coming from the US and 50% from Europe.
This strategic approach has allowed Mytheresa to remain relatively insulated from the decline affecting the luxury sector in other parts of the world. One standout feature of the issue is the stunning editorial campaign shot by designer Kaspar Casut, which stars supermodel Karolina Kurkova. Wearing a hot pink Adidas jersey and matching ball, Kurkova lounges against the fence of a soccer pitch, as if she's about to make a break for it. Later in the issue... she's seen slouching in a chic Pucci set on a sun-kissed Miami beach - a true embodiment of the laid-back, "athletic chic that defines Mytheresa's aesthetic." And speaking of which, "when we caught up with the CEO," Kliger credited the magazine's proven editorial direction as a key factor in its success: "We're really lucky to have a team that knows exactly what makes this brand tick - and its creative vision is the foundation on which we build everything we do.
Sports and luxury sector showing growth for Mytheresa.
The sports-themed issue of Mytheresa's The Album is a breath of fresh air in a luxury sector that's often deemed stagnant. According to CEO Michael Kliger, the company's focus on geographic diversification has been the key to its success. With 20% of its revenue coming from the US and 50% from Europe, Mytheresa is cleverly positioning itself as a distinct player in the luxury market.
This strategy has allowed the company to bypass the challenges faced by its competitors, many of whom are struggling to navigate the decline of the luxury sector in Asia. Kliger attributes Mytheresa's growth to its instincts and adaptability, allowing it to stay ahead of the curve. "We're really lucky to have a team that knows exactly what makes this brand tick... and its creative vision is the foundation on which we build everything we do," he notes.
This forward-thinking approach has enabled Mytheresa to capitalize on emerging trends and opportunities, solidifying its position as a leader in the industry. The success of The Album issue has sent ripples through the fashion world, with the sports-luxe convergence gaining traction rapidly. The campaign featuring Karolina Kurkova, clad in a hot pink Adidas jersey and Pucci set, is generating buzz both online and offline.
As the fashion world slowly begins to wake up to the potential of sports-luxe, it's clear that Mytheresa is poised to capitalize on this trend. While some may argue that the sports-luxe amalgam is still a novelty... Mytheresa's exploration of the intersection of sports and fashion is anything but. By incorporating athletes, teams, and sports dynamics into its creative process, Mytheresa is not only creating a unique brand narrative but also tapping into a rich, immersive world that speaks to a diverse audience.
This wedding of high fashion and high performance is nothing new, but Mytheresa's approach takes a bold step further. The intersection of sports and fashion is, paradoxically, both performance-driven and aesthetically driven. Mytheresa's vision has, to date, been breathtaking. And the brand's backing from an athlete like Dante Bonfirm Costa Santos, Europe's oldest active professional soccer player, lends an air of authenticity to its claims.
Whether it's the tack-sharp runway sets, impeccable style direction, "or Coke-bottle-chic interior photography -- every element of the issue feels clear," "stark and mint-fresh." With every production escalation and increasingly conversational captions, one gets immeadiately the urge to chalk down every sentence ← →
Karolina Kurkova fashion.
Karolina Kurkova, a paradigm of elegance and sophistication, has long been a stalwart of the fashion world. Her androgynous features and statuesque physique have commanded attention on runways and magazine covers alike, solidifying her position as a benchmark for high fashion. As a model, she has worked with an array of esteemed designers and brands, demonstrating her versatility and adaptability.
Her on- camera presence is characterized by an effortless air of nonchalance, a trait that belies the immense scrutiny and pressure that comes with gracing the covers of top fashion publications. Kurkova's artistic and sensuous approach to modeling has been a beacon of inspiration for many. Her gaze is said to be as captivating as it is all-seeing... drawing the viewer into a world of nuances and subtleties that are both captivating and mesmerizing.
She has walked the haute couture aisles of the most prestigious fashion houses in the world, leaving an indelible mark on the fashion consciousness of generations. Whether she's sashaying down the catwalk or reclining in a signature pose, "Kurkova's narrative of style and sophistication continues to unfold," serving as a testament to the power of fashion to transcend the mundane and enter the realm of the sublime.
This article is based on an exclusive interview with Karolina Kurkova, "conducted by renowned style icon and editor-in-chief of Vogue.".. Hamish Bowles.
LONDON — Mytheresa 's latest issue of print publication The Album is working up a sweat. Titled “Beautiful Game,” the volume is themed around sports, and features interviews with Dante Bonfirm Costa Santos, Nice's soccer team captain, and designer Giorgio Armani. Inside, Bonfirm Costa Santos — who's Europe's oldest active professional soccer player in the top five leagues — lets readers into the secret of what keeps him fit, including the five foods that play a vital role in his diet.□□□ □□□
