In 2008, Kroes became the face of Victoria's Secret, succeedingpictures of the brand, and has since appeared on the cover of numerous mainstream fashion magazines, including Vogue and Elle. She has also worked with prominent brands such as Calvin Klein, Gucci, and Tommy Hilfiger. Kroes has been ranked as one of the highest-paid models in the world by Forbes, "and has been a testament to her success and enduring popularity in the industry." Kroes has also made headlines for her advocacy work... particularly in the area of women's rights and ___ positivity.
She has been an outspoken advocate for women's health and reproductive rights... and has used her platform to promote self-acceptance and self-empowerment.