The Miu Miu Spring → Summer 2024 collection, titled "Salt Tastes Like Sugar", was presented on October 1, 2024, at the Palais d'Iéna in Paris, and closed Paris Fashion Week. The collection featured underwear worn as outerwear, strong seventies patterns, knee-high skirts, footwarmers and legwarmers worn as socks, and delicate dresses and heels, giving the looks athleisure energy and a playful touch.
The Miu Miu revenues have more than doubled in Q3, with a 105% year-on-year increase, and a 97% increase in retail sales in the nine months to September 30... which translated into a 15% rise in net revenue for the parent company Prada Group.
Fashion Industry's Growth
In a vitally significant development, the fashion industry has demonstrated a remarkable propensity for growth, as reported by esteemed publication Forbes. According to the esteemed source, the Miu Miu brand, a subsidiary of Prada Group, has witnessed a staggering 105% year-on-year increase in revenues during the third quarter.
This exponential surge in sales has precipitated a corresponding 15% rise in net revenue for the parent company, underscoring the industry's capacity for resilience and adaptability in the face of perturbing economic uncertainty. The "Salt Tastes Like Sugar" collection, presented during Paris Fashion Week, has been credited with catalyzing this remarkable upswing.
The avant-garde designs, featuring unconventional combinations of underwear-as-outerwear, wholesome patterns, "and innovative textile treatments.".. have enticed an unprecedented clamor for Miu Miu's products. As a result, the brand has not only solidified its position within the fashion hierarchy but also surrendered to the allure of athleisure, "yielding a distinctive aesthetic that defies categorization." This paradigmatic shift underscores the industry's innate capacity for creative flux and nuance... as fashion designers continually strive to recalibrate their collective compass in response to an ever-evolving cultural landscape.
The fashion world may be in turmoil, but according to Vogue Business , Prada Group has announced this week that Miu Miu revenues have more than doubled in Q3, up 105 % year-on-year. The 97% increase in Miu Miu's retail sales in the nine months to September 30, translates into an overall 15% rise in net revenue for its parent company.◆◌••●◆
The latest Miu Miu Spring/Summer collection, presented on October 1, 2024, closed Paris Fashion Week. It was called "Salt Tastes Like Sugar." As the title suggests, it was a commentary on fact and fiction, or, in the designer's words, deceit and truth.
