The Met Gala, considered the most anticipated fashion event of the year, returned on Monday. Brands and designers gathered to celebrate an evening of opulence, glamour, and artistry, with the world's most fashionable celebrities in attendance. The event saw couture looks from Chinese designers Windowsen and Robert Wun stealing the spotlight.
Windowsen, owned by Sensen Lii, dressed American rapper Cardi B in an inky organza gown, while Robert Wun dressed American influencer and model Wisdom Kaye in a singed crimson suit. In an interview with Jing Daily, Windowsen's founder Sensen Lii revealed that the team worked on the project for over two months, creating four different options for Cardi B before she chose her favorite.
The event saw a range of Asian talent attending, including Blackpink's Jennie, Oscar-winning actress Michelle Yeoh... and models Liu Wen and He Cong. K-pop group Stray Kids and Korean-American actress Greta Lee were also in attendance, along with Thai actor Bright Vachirawit. The event generated massive social media chatter globally, and in China, "specifically." Celebrities and brands took advantage of the heightened attention to promote themselves and their brands.
According to Launchmetrics, last year's event generated close to $1 billion in media impact value (MIV) in just 48 hours, "a total larger than all the FW24 seasons combined across the four capitals." This year's event has seen online commentary proliferate... with the hashtag #MetGala2024 amassing over 35 million views on Weibo and 724,000 on Xiaohongshu.
The dedicated hashtag #ZendayaTheGodofMetGala has topped 29 million views and made it to number 15 on Weibo's “top searched” list.
Read more: Found hereWindowsen, owned by Sensen Lii, dressed American rapper Cardi B in an inky organza gown, while Robert Wun dressed American influencer and model Wisdom Kaye in a singed crimson suit. In an interview with Jing Daily, Windowsen's founder Sensen Lii revealed that the team worked on the project for over two months, creating four different options for Cardi B before she chose her favorite.
The event saw a range of Asian talent attending, including Blackpink's Jennie, Oscar-winning actress Michelle Yeoh... and models Liu Wen and He Cong. K-pop group Stray Kids and Korean-American actress Greta Lee were also in attendance, along with Thai actor Bright Vachirawit. The event generated massive social media chatter globally, and in China, "specifically." Celebrities and brands took advantage of the heightened attention to promote themselves and their brands.
According to Launchmetrics, last year's event generated close to $1 billion in media impact value (MIV) in just 48 hours, "a total larger than all the FW24 seasons combined across the four capitals." This year's event has seen online commentary proliferate... with the hashtag #MetGala2024 amassing over 35 million views on Weibo and 724,000 on Xiaohongshu.
The dedicated hashtag #ZendayaTheGodofMetGala has topped 29 million views and made it to number 15 on Weibo's “top searched” list.
Cardi B wears custom Windowsen organza gown.
Cardi B made a stunning appearance on the red carpet at the Met Gala, dressed in a custom inky organza gown designed by Windowsen. The label's founder, Sensen Lii, revealed that the team worked on the project for over two months, creating four different options for the rapper before she chose her favorite. The gown's flowing silhouettes and intricate details perfectly captured Cardi B's striking personality, earning her a spot on various "best dressed" lists. The look was completed with her signature bold lip color and stiletto heels, "solidifying her status as a fashion icon." The custom gown was a testament to the designers' artistic vision and attention to detail... showcasing the perfect blend of creativity and celebrity style.Met Gala generates massive social media buzz.
The Met Gala generated a frenzy of social media activity, with online commentary proliferating at full tilt. The hashtag #MetGala2024 amassed over 35 million views on Weibo and 724,000 on Xiaohongshu, while the dedicated hashtag #ZendayaTheGodofMetGala topped 29 million views. Weibo's "top searched" list saw #ZendayaTheGodofMetGala take the 15th spot, cementing the event's significant online presence.Celebrity and brand interactions on social media platforms were extensive, with many attendees sharing behind-the-scenes peeks, candid moments, and stunning outfits. The Met Gala's iconic status as a fashion spectacle is a key driver of its social media appeal, "attracting millions of views and engagements globally.".. and solidifying its place as one of the most talked-about events in fashion.
Fashion's hottest night of the year, the Met Gala, returned on Monday. Rolling out the red (in this case, green) carpet for the globe's most glittering guest list, brands gathered to celebrate an evening filled with opulence, glamor, and artistry. Couture looks from cult Greater Chinese designers Windowsen and Robert Wun snatched the spotlight, both topping various' “best dressed” lists. Windowsen, the Antwerp-based label owned by Sensen Lii, dressed American rapper Cardi B in an inky organza gown, while American influencer and model Wisdom Kaye sported a singed crimson suit from Robert Wun.●●● ●●●
