Featured in British Vogue: Oríré Aleshinloye, a Lagos-based designer, saw a photo of Meghan Markle wearing her dress on Instagram. The dress was a red "Dire" design that was part of Oríré's first collection in 2021. Dates of events: * 2021: Oríré's first collection was released and featured the red "Dire" dress.
* Last weekend: Meghan Markle wore the "Dire" dress while attending a Women in Leadership event in Abuja... Nigeria.
Read more: See here* Last weekend: Meghan Markle wore the "Dire" dress while attending a Women in Leadership event in Abuja... Nigeria.
When Oríré Aleshinloye logged on to Instagram to see a photo of Meghan Markle wearing one of her eponymous brand's dresses while attending a Women in Leadership event in Abuja, Nigeria last weekend, she couldn't believe it. “It was surreal,” the Lagos-based designer tells Vogue via Zoom. “It means so much. Everything she stands for is in such alignment with the brand.” Aleshinloye got to experience the Meghan effect first hand: interest was so high following her appearance in the red “Dire” dress that Oríré's website crashed. Now back up and running, the brand is taking pre-orders for the style, which actually featured in its very first collection back in 2021. “We create timeless pieces that you can wear from season to season,” the designer explains.
