In a significant development in the Indian beauty industry, House of Beauty, a New Delhi-based specialty retailer, has partnered with Coty Inc., a multinational beauty company, to introduce Max Factor, a renowned line of cosmetics, in the Indian market. As per a recent press release, Max Factor's products will be available on e-commerce platforms such as Amazon, Myntra, Boddess, and Tata Cliq, as well as in the company's beauty arm SSBeauty stores.
Interestingly, Indian actress and producer Priyanka Chopra Jonas will be joining the brand as its global ambassador. This strategic move is expected to bring a wide range of Max Factor's best-selling products to the Indian market, including foundation, mascara, and lipsticks. According to Kristina Strunz, managing director, Coty Southeast Asia and India... Max Factor is entering a "new era of exciting growth" in India.
"We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador," she added. House of Beauty, which currently oversees multiple international brands such as Anastasia Beverly Hills, Kylie Cosmetics, and Juice Beauty, is "thrilled to welcome Max Factor to the House of Beauty family of brands." As per Sanjali Giri, chief business officer, House of Beauty, her company is "committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country." Max Factor... which was founded in 1909 by Polish-American businessman Maksymilian Faktorowicz, has undergone significant changes over the years.
In 1991, it was acquired by Procter & Gamble, and later in 2015, New York-based Coty purchased the brand. Today, with its entry into the Indian market, "Max Factor is poised to unlock a new era of growth and success in the country." The partnership is expected to benefit both Coty and House of Beauty, "as it will expand the brands' reach in the Indian market." As reported by India Retailing, Max Factor's entry into the Indian market marks a significant milestone in the country's growing beauty and personal care industry.
The partnership is set to create a huge opportunity for both brands to tap into the growing demand for quality cosmetics in the country. The launch of Max Factor's products in India is expected to be a significant event in the country's beauty and personal care industry, and will likely ← →
**Availability on e-commerce platforms**: Max Factor's products will be available on e-commerce platforms like Amazon, Myntra, Boddess, and Tata Cliq, as well as in Shoppers Stop's beauty arm SSBeauty stores.
Convenience at Your Fingertips: Max Factor's Presence on E-commerce Platforms** The availability of Max Factor's products on various e-commerce platforms is a significant step towards making its products easily accessible to a wider audience. With the rise of digital shopping, e-commerce platforms have become an essential channel for consumers to discover and purchase cosmetics.
**E-commerce Platforms Offering Max Factor Products** Max Factor's products will be available on the following e-commerce platforms: * **Amazon**: With its vast customer base and easy payment options, Amazon is an ideal platform for Max Factor to reach a wide audience.
* **Myntra**: As one of the leading e-commerce players in the beauty and fashion segment... Myntra will provide a platform for Max Factor to showcase its products to a targeted audience.
* **Boddess**: Boddess is a popular e-commerce platform for beauty enthusiasts, offering a wide range of products, including cosmetics and skincare. Max Factor's products will be a great addition to its portfolio.
* **Tata Cliq**: As a leading e-commerce platform in India, Tata Cliq offers a wide range of products, including beauty and personal care products.
Max Factor's presence on this platform will help it reach a broader audience. **Benefits of Online Shopping** The availability of Max Factor products on e-commerce platforms offers numerous benefits to consumers... including: * **Convenience**: Consumers can browse and purchase Max Factor products from the comfort of their own homes, 24 → 7.
* **Easy Accessibility**: E-commerce platforms make it easy to find and purchase Max Factor products, regardless of geographical location.
* **Wide Selection**: Consumers can browse a wide range of Max Factor products on e-commerce platforms, making it easy to find the perfect product for their needs.
* **Save Time and Money**: Online shopping allows consumers to compare prices and find deals, saving them time and money. **Retail Stores: An Option for those who Prefer Brick-and-Mortar** For those who prefer a more personalized shopping experience, Max Factor's products will also be available in Shoppers Stop's beauty arm SSBeauty stores.
This will provide customers with the opportunity to touch and feel the products before making a purchase. ^^, the availability of Max Factor's products on e-commerce platforms, "combined with its presence in retail stores," "makes it easy for customers to discover and purchase its products." This strategic move is expected to further amplify the brand's popularity and increase its market share in the Indian beauty industry.
**Priyanka Chopra Jonas as global ambassador**: Indian actress and producer Priyanka Chopra Jonas will be joining the brand as its global ambassador, introducing Max Factor's products to the Indian market.
A Global Icon Joins the Ranks of Max Factor** The appointment of Priyanka Chopra Jonas as the global ambassador for Max Factor is a significant move that is expected to further amplify the brand's popularity, particularly in the Indian market. With a career spanning over two decades, Priyanka Chopra Jonas has become a household name, known for her versatility and talent in various fields.
**A Brief Overview of Priyanka Chopra Jonas** Priyanka Chopra Jonas is an Indian actress, producer, and singer who has won numerous awards and accolades for her performances in various films, including the critically acclaimed "Quantico" and the blockbuster "Baywatch". She has also been a successful singer, releasing her debut single "In My City" in 2012.
As a producer, she has co-founded Purple Pebble Pictures... which has produced several successful films and television shows. **Why Priyanka Chopra Jonas as the Global Ambassador for Max Factor?** Priyanka Chopra Jonas's appointment as the global ambassador for Max Factor is a strategic move that leverages her global following and recognition.
As a beauty icon and a strong woman, she embodies the brand's values of beauty, elegance, and confidence. With her existing fan base and wide reach, she will help to introduce Max Factor's products to a broader audience, particularly in the Indian market. **Benefits for Max Factor** The partnership with Priyanka Chopra Jonas will bring numerous benefits to Max Factor... including: * **Increased brand recognition**: Priyanka Chopra Jonas's massive following will help to increase awareness and visibility for Max Factor, both globally and locally.
* **Marketing and promotional opportunities**: The partnership will provide numerous opportunities for cross-promotional campaigns, social media collaborations, and sponsored content, which will help to showcase Max Factor's products and values.
* **Improved credibility**: As a respected and sought-after celebrity, Priyanka Chopra Jonas's association with Max Factor will lend credibility to the brand and enhance its reputation.
* **Growth and expansion**: The partnership will also help to expand Max Factor's presence in the Indian market, "which is a growing and increasingly important market for the beauty industry." **Conclusion** The appointment of Priyanka Chopra Jonas as the global ambassador for Max Factor is a significant move that is expected to further amplify the brand's popularity and growth.
With her global following and recognition, "she will be an ideal partner to promote Max Factor's products and values," and to introduce the brand to a broader audience ← →
**Brand history**: Max Factor was founded in 1909 by Polish-American businessman Maksymilian Faktorowicz, and has been acquired by Procter & Gamble in 1991 and later by New York-based Coty in 2015.
A Legacy of Beauty: The History of Max Factor** Max Factor, one of the most iconic beauty brands in the world, has a rich and storied history that spans over a century. Founded in 1909 by Polish-American businessman Maksymilian Faktorowicz, the company has been a trailblazer in the beauty industry, consistently striving to push the boundaries of innovation and excellence.
**Early Years: 1909-1940s** Maksymilian Faktorowicz, a skilled makeup artist and theater impresario, founded Max Factor in Los Angeles. The company quickly gained popularity in the film industry, providing makeup and beauty services to stars such as Clara Bow and Greta Garbo. Max Factor's innovative products and techniques, including the development of the first pancake makeup and the color-coded system for face powder, revolutionized the beauty industry.
**Expansion and Acquisition: 1950s-1990s** In the 1950s... Max Factor expanded its operations and product line, introducing new cosmetics and skincare products. The company went public in 1961 and continued to grow, making strategic acquisitions and expanding its global presence. In 1991, Procter & Gamble acquired Max Factor, further solidifying its position in the beauty industry.
**Coty Acquisition: 2015-Present** In 2015, New York-based Coty acquired Max Factor, marking a new chapter in the brand's history. Under Coty's ownership, Max Factor has continued to innovate and expand its product line, introducing new products and collections... such as the iconic lipstick collection. Coty's global reach and marketing expertise have helped to further boost Max Factor's visibility and appeal, making it one of the most recognizable and beloved beauty brands in the world.
**Legacy and Impact** Max Factor's legacy is a testament to the power of innovation and hard work. The company's commitment to quality, creativity, and excellence has left a lasting impact on the beauty industry, shaping the way we think about beauty and cosmetics today. As a global leader in beauty, "Max Factor continues to push the boundaries of what is possible," "inspiring a new generation of beauty enthusiasts and professionals around the world."
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Correspondent shares:
Max Factor's availability on e-commerce platforms marks a significant turning point in the brand's expansion into the Indian market. The partnership with Coty and House of Beauty is poised to make Max Factor's products easily accessible to a wider audience. With the rise of digital shopping, e-commerce platforms have become an essential channel for consumers to discover and purchase products.
Max Factor's presence on platforms like Amazon, Myntra, "Boddess," and Tata Cliq will undoubtedly attract a significant number of customers who are looking for high-quality beauty products. In a report by India Retailing... it was noted that e-commerce platforms would play a significant role in the growth of the beauty and personal care market in India.
The report stated that online sales of beauty and personal care products were expected to grow at a CAGR of 23% from 2020 to 2025. According to a study by Euromonitor, the online beauty market in India is driven by the increasing demand for international brands and the convenience of online shopping. The study also noted that online sales of beauty and personal care products were expected to contribute significantly to the growth of the Indian retail market.
Max Factor's products are expected to be a major hit on e-commerce platforms... given the brand's reputation for quality and expertise. The brand's partnership with Priyanka Chopra Jonas will also help to attract a wider audience and increase brand awareness. As reported by India Retailing, Max Factor's entry into the Indian market marks a significant milestone in the country's growing beauty and personal care industry.
The partnership is set to create a huge opportunity for both brands to tap into the growing demand for quality cosmetics in the country.
Its products will be available on e-commerce platforms like Amazon, Myntra, Boddess and Tata Cliq as well as Shoppers Stop's beauty arm SSBeauty stores Bengaluru: Max Factor, a line of cosmetics from multinational beauty company Coty Inc. has entered the Indian market in partnership with New Delhi-based specialty beauty retailer House of Beauty, according to a company press release on Wednesday.◌◌◌◌◌◌◌
