Throughout her career, Martin has had the opportunity to test various makeup products and has learned a great deal from makeup artists she has worked with. She has developed a line of fail-proof makeup that she can wear both on and off screen, and the new Clinique Even Better™ SPF foundation is her go-to product. As someone who has struggled with eczema and acne... Martin understands the importance of taking care of her skin.
She believes that proper skincare and makeup can help to balance and hydrate the skin, which is essential for overall beauty. The Even Better™ foundation is a standout product in her routine, as it not only provides broad-spectrum sun protection but also reduces dark spots and hyperpigmentation over time. Martin is also passionate about promoting diversity and inclusivity in the beauty industry, "particularly when it comes to foundation shades for Black women." She has partnered with Clinique to showcase their wide range of shades, including 50 options for the Even Better™ foundation... which cater to different skin tones and types.
Overall, Martin's beauty philosophy is centered on taking care of her skin through a combination of skincare and makeup, "and promoting products that are safe and suitable for all skin tones and types."
She chooses Clinique as global ambassador.
As a natural fit, Marsai Martin chose Clinique as her global ambassador, citing the brand's dedication to safety and inclusivity. With a wide range of shades, including 50 options for their Even Better SPF foundation, Clinique's commitment to meeting the diverse needs of its customers resonated with Martin. She is thrilled to partner with the brand, advocating for their products that cater to all skin tones and types.Martin's endorsement has given Clinique a fresh perspective, "with the brand benefiting from her youthful energy and passion for beauty." The partnership has also allowed Martin to share her own experiences and expertise with Clinique's products... building a strong bond between the brand and its coveted ambassador.
Shade-matching is a beauty industry issue.
Shade-matching ___ a pressing issue in the beauty industry, particularly for Black women who have historically faced limited options for foundation shades. Marsai Martin is passionate about advocating for greater inclusivity, championing Clinique's 50 shades of Even Better SPF foundation as a beacon of hope for diversity.She believes it's crucial for brands to recognize that one-size-fits-all solutions do not exist and that a wide range of shades is necessary to meet the diverse needs of all skin tones and types. As a Black woman, Martin understands the frustration and disappointment that comes with trying to find a foundation that matches her skin tone.
She hopes that her partnership with Clinique and her platform will inspire other brands to follow suit... ultimately driving progress towards more inclusive and diverse beauty standards.
As the youngest executive producer in Hollywood history, Little 's Marsai Martin has been in the industry since the age of 10. And throughout her journey, her appreciation for beauty has grown, too– leading her to becoming one of Clinique's global brand ambassadors and first partner producer. “I've always loved beauty, and being in the film industry, I've had the opportunity to test out all sorts of makeup over the years,” the actress and producer tells ESSENCE.___ ___
“I've learned a lot even from makeup artists that I grew up with and being able to watch their routines.” Full of trial and error, cycling through a cabinet of “latest products” has given her a full overview of the foundations that work– and which products didn't deliver. Now, the 19-year-old has built a lineup of fail-proof makeup she can wear on and off screen– and the new Clinique Even Better™ SPF foundation is at the helm.