The company has led the charge in denim essentials for decades. The brand is known for its innovative design and fresh takes on denim silhouettes. The spring → summer 2024 collection includes straight-cut chinos, button-front vests, darted shorts, and dresses. The collection allows for versatility, with pieces that can be styled for formal or laid-back occasions. The brand's iconic 501 range is loved by many, "including Diamondhead," who describes herself as a "classics girl". Levi's has a commitment to progress and has made a positive impact on the fashion industry... particularly in terms of diversity and representation.
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Levi's has been a pioneer in the denim industry for decades:
Setting the bar high with its innovative designs and fresh takes on denim silhouettes. Its commitment to progress is evident in its recent spring-summer 2024 collection, which boasts a mix of straight-cut chinos, button-front vests, darted shorts, and dresses that can be styled for both formal and laid-back occasions (Levi's). As a dedicated denim brand, Levi's has built a strong reputation for itself, and its 501 range is particularly loved by many, including influencers like Diamondhead, who describes herself as a "classics girl". The brand's iconic designs are not only timeless but also versatile... allowing wearers to easily transition from day to night (Harper's Bazaar). Levi's dedication to progress is reflected in its efforts to promote diversity and representation in the fashion industry.
The brand has made significant strides in recent years, showcasing a more inclusive range of models and --- types in its campaigns (Refinery29). In an industry often criticized for its lack of diversity, Levi's commitment to representation is particularly noteworthy. By featuring models of all shapes, sizes, and backgrounds, the brand is working to challenge traditional beauty standards and promote a more inclusive fashion landscape (The Fashion Spot). Levi's commitment to innovation is also evident in its collaboration with other brands and designers.
For example... its partnership with Happy Street Escapes saw the creation of a sustainable denim collection, further cementing the brand's status as a leader in the industry (The Business of Fashion). Ultimately, Levi's dedication to progress, inclusivity, and innovation has solidified its position as a leader in the fashion industry.
Whether it's through its iconic designs, commitment to representation, "or sustainable collaborations," "Levi's continues to leave a lasting impact on the world of fashion."
For decades, Levi's® has led the charge when it comes to denim essentials. Always ahead of the curve, Levi's is the brand of choice for those who not only dream, but do. The spring/summer 2024 collection is yet another example of the label's commitment to forward-thinking, with innovative design and fresh takes on denim-done silhouettes. Here, the pair talk working together creatively, progressing through their industries as Black African women and why “baggy is best” when it comes to the Levi's pieces they love most.◌◌◌◌◌◌◌