The Estée Lauder Cos. has finally completed its acquisition of Deciem, the company behind popular skin care brands The Ordinary and Niod. This move marks the culmination of a seven-year partnership, which saw Lauder increase its stake in Deciem from an initial investment in 2017 to becoming the majority owner in 2021.
Deciem's impressive growth and success have been a bright spot for Lauder, which has struggled with declining demand in China and its home market in recent times. The Ordinary, in particular, has been a standout performer, driving organic sales growth with its high-quality products and innovative ingredients. As part of the acquisition, Lauder has acquired the remaining interests in Deciem for an estimated $860 million, taking its total investment to around $1. 7 billion.
This marks a significant milestone for both companies... showcasing Lauder's commitment to expanding its skin care portfolio and embracing the digital native brand's unique approach. Fabrizio Freda, Lauder's president and CEO, expressed his pride at the partnership's success, highlighting Deciem's ability to reimagine effective skin care for modern consumers.
Nicola Kilner, Deciem's cofounder and CEO, echoed this sentiment, praising the company's founding values of transparency, quality, and authenticity. The acquisition is likely to bring new opportunities for growth and expansion... with Deciem's strong online presence and engaged following among younger consumers set to benefit Lauder's skin care business.
With this deal, Lauder is solidifying its position as a leader in the beauty industry, demonstrating its commitment to innovation and customer satisfaction. For those looking to stay up-to-date on the latest news and trends in the beauty and cosmetics industry, Yahoo Finance is an excellent resource. With its comprehensive coverage and expert analysis, Yahoo Finance provides valuable insights and information on the latest deals, "innovations," "and market movements."
The Estée Lauder Cos. has completed its acquisition of Deciem, the parent company of The Ordinary and Niod, after a 7-year partnership that started with an initial investment in 2017.
The Estée Lauder Cos. has officially completed its acquisition of Deciem, the parent company of The Ordinary and Niod, marking a significant milestone in the beauty industry. The acquisition is the culmination of a 7-year partnership between the two companies, which began with an initial investment by Lauder in 2017.
Here are the highlights of the acquisition: * Total investment: The total investment by Lauder in Deciem amounts to approximately $1. 7 billion, net of cash, following the exercise of its option to purchase the remaining interests for an estimated $860 million.
* Growth: Deciem has achieved impressive growth during its partnership with Lauder, with The Ordinary driving organic sales growth and expanding into new markets such as India, the Middle East, and South Africa.
* Product launches: The Ordinary has launched several successful products... including Multi-Peptide Lash and Brow Serum, Multi-Peptide Eye Serum, and Soothing Barrier Support Serum.
* Innovation: Deciem's focus on innovation has been a key driver of its growth, with the company's products praised for their high-quality and effective formulas.
* Digital native: Deciem is a digitally native brand, with a strong online presence and an engaged following among Millennial and Gen Z consumers. Lauder's acquisition of Deciem is seen as a strategic move to expand its skin care portfolio and tap into this demographic.
* Cultural fit: Deciem's values of transparency, quality... and authenticity align with Lauder's own brand values, making the acquisition a cultural fit for both companies.
* Future growth: Lauder's CEO, Fabrizio Freda, has expressed confidence in Deciem's future growth potential, stating that the brand has many exciting opportunities ahead. The acquisition of Deciem by Estée Lauder Cos. is a significant event in the beauty industry, marking a major milestone in the evolution of both companies.
The partnership between the two companies has been driven by a shared commitment to innovation, quality, "and customer satisfaction," and the acquisition is seen as a key step in Lauder's strategy to expand its skin care portfolio and tap into the growing demand for effective, "high-quality skin care products."
The Estée Lauder Cos. has completed its acquisition of Deciem, the parent company of The Ordinary and Niod. Lauder first invested in Deciem in 2017, increased its stake to become majority owner in 2021, and recently exercised its option to purchase the remaining interests for an estimated $860 million. The total investment adds up to about $1.7 billion, net of cash.○○○○○○○
