Published by British Vogue: In a striking contrast to Alessandro Michele and Tom Ford's flamboyant Gucci visions, Sabato De Sarno's latest campaign celebrates the grit and urban flair of London. Inspired by the spirit of London's streets, the preview visuals depict Kate Moss leaving The Savoy in a chic black lace minidress, embodying the essence of the city's power and style.
This alluring campaign highlights the fusion of beauty and street in Gucci's latest collection... where delicate silhouettes are juxtaposed against a modern edge.
More details: See hereThis alluring campaign highlights the fusion of beauty and street in Gucci's latest collection... where delicate silhouettes are juxtaposed against a modern edge.
Sabato De Sarno's Gucci is more similar to Tom Ford's than Alessandro Michele's and, as he continues to flesh out his stripped-back, hyper-sexy vision, he's looking to the women who modelled the brand's micro hemlines the first time around. Hi Kate Moss ! The supermodel, who slinked down the Milan runways with smudged eyeliner, bedhead hair and whispers of party tops circa '96, is back in the Gucci fold, and she's sounding the alarm for the upcoming cruise 2025 show in London.
While the resort presentations are typically glamorous affairs across the globe (the collections were originally designed for luxury shoppers who island hop all summer), De Sarno is leaning into the spirit of a city that has the grit of his first Gucci collections . The teaser visuals for the designer's first resort outing on May 13 shows Moss, in a black lace negligée-style minidress with a classic black blazer shrugged over the top, exiting The Savoy presumably en route to check out the Tate Modern show venue, leaving a trail of Cosmoss's signature black pepper and tonka bean behind her.
