Jen Atkin, founder of Ouai, and Kashish Golani, founder of Ovviovita, are among the trailblazers in the hair fragrance market, creating scents that not only leave a lasting impression but also provide hydration, protection, and shine. Their innovative approach has paved the way for a new wave of hair perfumes that are taking the beauty world by storm.
According to a recent article in the South China Morning Post, these hair fragrances are no longer just a novelty, but a necessity for many beauty enthusiasts. The article notes that traditional fragrances have been playing it safe, but hair perfumes are stepping out of their comfort zones to deliver multiple benefits in one product.
The trend is not limited to just a few brands, as seen in a recent article in the South China Morning Post, which highlights the success of Gisou, founded by Negin Mirsalehi... in reimagining its signature scent as a hair perfume. The brand's decision to merge hair care and fragrance was a natural one, "given that its fans already loved the scents in their products." The Gisou community was thrilled with the introduction of a floral edition, "blending rose and wild flower notes.".. which further solidified the brand's position in the market ← →
* Hair perfumes combine fragrance and hair care.
The rise of hair perfumes has revolutionized the beauty industry, offering a unique blend of fragrance and hair care benefits. This innovative approach has been pioneered by several brands, including Ouai, Ovviovita, and Gisou. Here are some highlights of this emerging trend: Benefits of Hair Perfumes** 1. **Hydration Hair perfumes provide an intense dose of moisture to the hair, leaving it soft, silky, and manageable.
2. Protection Many hair perfumes contain nourishing ingredients that shield the hair from environmental damage, such as free radicals and UV rays.
3. Shine and Luster Hair perfumes can add a radiant glow to the hair, making it look healthier and more vibrant.
4. Fragrance The most obvious benefit of hair perfumes is the intoxicating scent they leave behind... which can boost confidence and make the wearer feel more attractive.
Key Ingredients** 1. **Essential Oils Hair perfumes often feature a blend of essential oils, such as rose, "lavender," "and chamomile.".. which are known for their calming and nourishing properties.
2. Nourishing Serums Many hair perfumes contain serums that are infused with ingredients like argan oil ← →
* Traditional fragrances are being disrupted by innovation.
The traditional fragrance industry has been disrupted by the emergence of hair perfumes, which are redefining the way we think about fragrance and hair care. Gone are the days of separate products that require multiple applications to achieve a desired scent and hair effect. Hair perfumes have made it possible to combine the two in one product, offering a more convenient and efficient way to achieve a complete look.
**Breaking the Mold** Traditional fragrances have traditionally been designed to be worn on the skin, with a focus on projecting a scent that can be detected by others. Hair perfumes, But then, are designed to be worn on the hair, with a focus on nourishing and protecting the hair while also leaving a lasting fragrance.
This shift in approach has disrupted the traditional fragrance industry... which has been slow to adapt to the changing needs of consumers. **Innovative Ingredients** Hair perfumes often feature innovative ingredients that are specifically designed to address hair care concerns, such as dryness, frizz, and damage.
These ingredients may include nourishing oils, "protein-based treatments," "and antioxidants that help to protect the hair from environmental stressors." By incorporating these ingredients into a fragrance... hair perfumes offer a unique benefit that sets them apart from traditional fragrances.
Hair fragrances.
Hair fragrances have become a popular trend in the beauty industry, with many brands creating scents that not only smell great but also provide hydration, protection, and shine to the hair. According to a recent article in the South China Morning Post, these hair perfumes are no longer just a novelty, but a necessity for many beauty enthusiasts.
The article notes that traditional fragrances have been playing it safe, but hair perfumes are stepping out of their comfort zones to deliver multiple benefits in one product. The success of hair fragrances can be attributed to innovative brands such as Jen Atkin, founder of Ouai, and Kashish Golani, founder of Ovviovita... who are trailblazing in the hair fragrance market.
Their approach has paved the way for a new wave of hair perfumes that are taking the beauty world by storm. A recent article in the South China Morning Post highlights the success of Gisou, "founded by Negin Mirsalehi," "which has successfully reimagined its signature scent as a hair perfume.".. blending rose and wild flower notes in a floral edition that has thrilled its fans.
Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and add shine, merging hair care with perfume for a luxurious finish Morning routines now have a new step: hair fragrance. The outfit is sharp, the skin is glowing, but there's that final touch – a fresh scent that does more than make the hair smell divine: it hydrates, protects and adds shine.○○○○○○○
