HAILEY BIEBER'S SECRET BEAUTY LAUNCH REVEALED: The REAL Reason She!

HAILEY BIEBER'S SECRET BEAUTY LAUNCH REVEALED: The REAL Reason She!

Hailey Bieber is the founder of Rhode, a beauty brand she launched in 2022.

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By now, you're likely familiar with Rhode. Unsurprisingly, the Hailer Bieber-backed brand became an instant fan favorite when it launched in 2022 (yet another point of proof that her influence knows no bounds), and in the years since, its Peptide Lip Tints ($16) and Glazing Milk ($30) have become beauty bag (or erm, phone case ) staples for cool girls everywhere. And now, those girls have something else to get excited about.

Today, the brand officially announced its highly anticipated, inaugural foray into makeup: The Rhode Pocket Blush ($24). And between the gorgeous shades, the customizable finishes, and the multiple ways to use them, it's only a matter of time before history repeats itself once again.

But! Bustle editors have had their hands on them for quite some time and, of course, have some thoughts.

If you're even thinking about spending your hard-earned coin on the newness, you may want to read an honest review from two of Bustle's beauty editors before you add to cart.

The Rhode Pocket Blushes will officially join Rhode Beauty's ultra-curated lineup on June 20. Available in six diverse shades — including a vibrant fuchsia and a sun-drenched terracotta — the formula is packed with tamanu oil and peptides that offer skin benefits alongside a gorgeous swath of color.

Incredibly lightweight on skin, the creamy blush is packed with impressive pigments that give the complexion a stunning flush, but blends away with little after.

What's more, the shades look just as gorgeous on lips and lids as they do on cheeks, making Rhode's Pocket Blushes great for keeping in your bag to do multi-purpose touchups on the go.

And as for the finish? The promise is a satin-inspired sheen that looks hydrated and glowing, and the reality certainly delivers.

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