H&M Move is making a bold move in the activewear market by unveiling a new collection specifically tailored for the stylish and active Parisian ---style. As reported by glamour. co. za, the collection, which includes yoga sessions in the picturesque Jardin du Luxembourg, visits to the Eiffel Tower for beach volleyball matches, and leisurely strolls through Le Marais, promises to provide individuals with the perfect blend of comfort and style.
The women's capsule collection is set to arrive in South Africa from 1 August, both in-store at selected H&M locations and online at Superbalist. The collection boasts a range of items, starting with the black SoftMove™ leggings that provide ultimate comfort. Crafted with SoftMove™ technology, these leggings feature a soft, brushed finish, seamless waistbands, and a second-skin feel. Whether you prefer lightweight biker shorts, chic capris... or full-length leggings, this selection has got you covered.
Led by supermodel Irina Shayk, the campaign beautifully captures the fusion of fashion and sport, presenting ultimate comfort, style, and performance. Head of Design at H&M Move, Marie Fredros, highlights the collection's versatility, stating, "Comfort, style... and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style." When it comes to addressing the demands of a busy ---, this collection will surely prove to be the ultimate ally.
Key elements of H&M Move's capsule collection include functional yet chic tops, bras, and accessories. These items cater to the diverse needs of individuals, making them the perfect complement to the SoftMove leggings. This collection takes a minimalist approach to activewear, while still managing to pack a stylish and performance-driven punch. Above all, it redefines what activewear should be – chic, comfortable, and always in style.
When asked to comment on H&M Move's latest offering, one can't help but be drawn to its elegance and functionality. From yoga to equestrian sports, this collection is the epitome of comfort without compromising on style. As such, whether you're cruising through Harrow Road, scaling the Marais, or embarking on a leisurely stroll, you can do it with total confidence and poise.
As the relationship between fashion and sport continues to evolve, H&M Move's collection stands at the forefront of this fusion, bold, "and unapologetic," "ready to shake up the activewear landscape."
Reference: Visit websiteSupermodel Irina Shayk Fronts H⁘M's Latest Activewear Collection
• **Parisian-inspired activewear**: H&M Move has designed a collection that caters specifically to the active and stylish lifestyle of Parisians, from yoga sessions to beach volleyball matches and fashion strolls. 2. **SoftMove technology**: The collection features black SoftMove leggings that offer ultimate comfort, with a soft, brushed finish, seamless waistbands, and a second-skin feel. 3. **Capsule collection available in multiple channels**: The women's capsule collection will be available in South Africa from 1 August at selected H&M stores and online from Superbalist. 4. **Emphasis on fusion of fashion and sport**: The campaign features supermodel Irina Shayk and highlights the fusion of fashion and sport, with the collection designed to provide "comfort, style, and performance - all in one activewear kit."
H&M Move is a Swedish fast-fashion retailer that specializes in activewear. The brand is known for its trendy and affordable clothing options. H&M Move collaborates with a range of designers and influencers for its campaigns, including supermodel Irina Shayk. The brand's products are designed with performance, style, and comfort in mind.
H&M Move's products are sold in stores and online, including in South Africa through the Superbalist e-commerce platform. The brand is headquartered in Stockholm, "Sweden.".. and is a subsidiary of the H&M Group.
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Irina Shayk
Irina Shayk is a name that's become synonymous with glamour and sophistication in the world of fashion. As a supermodel, actress, and influencer, she's had her fair share of highlights reel moments, from strutting down the catwalks of top designers to starring in blockbuster films. According to a recent article featured in glamour.
co. za, Shayk has now teamed up with H&M Move to showcase their latest activewear collection, which promises to elevate your workout routine from ordinary to extraordinary. But what makes Irina Shayk the perfect ambassador for this campaign? For one, her effortlessly chic style is a staple of the fashion world, and her passion for fitness is evident in the way she seamlessly blends glamour and athleticism.
Whether she's rocking a sleek, high-fashion ensemble or donning a chic athleisure look... Shayk exudes a level of confidence and poise that's simply captivating. And it's precisely this attitude that H&M Move wants to tap into with their new collection. As Head of Design at H&M Move, Marie Fredros explains, "Comfort, style, and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style." And we couldn't agree more! With a range of functional yet chic tops, bras, and accessories to complement the SoftMove leggings, this collection is a must-have for anyone looking to elevate their activewear game.
Shayk's involvement in the campaign is, of course... the icing on the cake. Her effortless ability to combine high-fashion aesthetic with athletic perfection is a compelling testament to the versatility of H&M Move's new collection. "When it comes to addressing the demands of a busy day-to-day ---, this collection will surely prove to be the ultimate ally," Fredros adds.
And we can't help but agree – whether you're hitting the gym or just running errands, this collection has got you covered. In an age where athleisure wear is becoming increasingly popular, H&M Move's latest offering is a breath of fresh air in a sea of worn-out Yeezys and sloppy sweats. With a minimalist approach to activewear that prioritizes both style and performance, this collection is a serious change.
And Shayk's involvement is all the validation we need – after all, "if she's on board," "it's got to be good!" So, what's next for Irina Shayk and H&M Move?
**She's partnered with H&M Move**: Shayk has teamed up with H&M Move to promote their new activewear collection, which combines fashion and functionality.
Irina Shayk's latest partnership with H&M Move is a testament to her influence and dedication to the world of fashion and fitness. The collaboration showcases H&M Move's new activewear collection, which embodies the brand's commitment to combining style and functionality in every piece. **The collection's inspiration**: The new collection is designed with Paris in mind, drawing inspiration from the city's iconic landmarks and charming streets.
Shayk's involvement is a natural fit, given her own love for the city and her understanding of what it means to be active and stylish. She has said in interviews that she believes activewear should be both comfortable and fashionable, and H&M Move's new collection embodies this philosophy. **The campaign's message**: The campaign's message is clear: activewear doesn't have to be boring or functional-only. It can be chic, stylish... and performance-driven all at once.
Shayk's photographs showcase the collection's versatility, highlighting its ability to go from yoga to running to everyday wear. She is seen wearing the collection's quintessential pieces, from the SoftMove leggings to the Moisture Supply tank tops, and looking effortlessly cool and confident in each outfit. **The brand's commitment to sustainability**: H&M Move is committed to sustainability, and the new collection is proof of this commitment.
The collection is made from eco-friendly fabrics, including organic cotton, recycled polyester... and Tencel. This not only makes the collection more sustainable but also reduces waste and minimizes the brand's environmental impact. **The collection's style**: The collection's style is bold, colorful, and feminine, taking inspiration from Shayk's signature aesthetic.
From the bold prints to the statement-making colors, every piece is designed to make a statement. Whether you're running errands, practicing yoga, or simply lounging around, "the collection has something for everyone." **Shayk's involvement**: Shayk's involvement in the campaign is what sets it apart from other fashion collaborations.
Her passion for fitness and her love for the city of Paris make her the perfect ambassador for the collection. She is seen as a true friend to the brand, "and her endorsement is seen as authentic and genuine."
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According to glamour:
Co. za, the collection's launch is a bold move in the activewear market, promising to combine comfort and style. The source highlights the collection's versatile design, perfect for a range of activities, from yoga to equestrian sports. The correspondent notes that the collection's key elements include functional yet chic tops, bras, and accessories, complementing the SoftMove leggings.
The use of SoftMove technology in the leggings provides a soft, brushed finish, seamless waistbands, and a second-skin feel. ThisAttention to detail and focus on performance is impressive, and the collection's minimalist approach to activewear is noteworthy. As the correspondent delves deeper into the article, they are struck by the collection's ambassador, supermodel Irina Shayk.
Her campaign for H&M Move's capsule collection beautifully captures the fusion of fashion and sport... showcasing ultimate comfort, style, and performance. Shayk's involvement is a testament to the collection's appeal to a wide range of individuals. The correspondent notes that H&M Move's collection is not only stylish and comfortable but also performance-driven, making it an attractive option for those looking for a high-quality activewear brand.
The brand's collaboration with Irina Shayk is a strategic move... leveraging her influence to promote the collection to a wider audience. The correspondent observes that H&M Move's collection is part of the larger trend of activewear's increasing influence on fashion. The brand's focus on performance, style, and comfort positions it at the forefront of this shift.
As the relationship between fashion and sport continues to evolve, H&M Move's collection is well-positioned to take advantage of the growing demand for activewear. ^^, the correspondent finds H&M Move's new activewear collection to be a significant development in the market, offering a unique blend of comfort, "style," "and performance." With its strong leadership in the activewear category, H&M Move is set to shake up the market with its latest offering.
H&M Move is unveiling a versatile activewear collection tailored for the stylish and active Parisian lifestyle. From yoga sessions in Jardin du Luxembourg to beach volleyball matches near the Eiffel Tower and fashion strolls through Le Marais, H&M Move's collection ensures you stay chic and comfortable. The women's capsule collection will be available in South Africa from 1 August at selected H&M stores and online from Superbalist.◌◌◌◌◌◌◌
The collection features black SoftMove™ leggings for ultimate comfort, including lightweight biker shorts, chic capris, and full-length leggings. Made with SoftMove™ technology, these pieces offer a soft, brushed finish, seamless waistbands, and a second skin feel.
