The thing is a organization: The Coalition to Abolish the Fur Trade, or CAFT. CAFT is a group that selects targets and disseminates information and resources to anti-fur activists on the ground. CAFT has been protesting Marc Jacobs since June 2023. The organization prioritizes targeting influential figures in the fashion industry, citing Marc Jacobs as an example due to his "cultural relevance". CAFT has held over 100 protests since February, targeting at least 18 Marc Jacobs employees in New York City, "Las Vegas.".. and Austin.
Marc Jacobs accused CAFT protesters of "bullying", but averred that his brand does not use or sell fur and will not in the future.
A new frontier has opened in fashion's fur wars, as protesters targeted the homes of more than a dozen employees of Marc Jacobs in recent months, using signs, noisemakers and fake blood in an effort to force the designer to officially renounce the use of fur in his collections. Over the weekend, Mr. Jacobs accused the protesters of “bullying” in a statement on Instagram , but averred: His brand “does not work in, use or sell fur, nor will we in the future.” He also emphasized that he had not used fur in any of his own brand's collections since 2018.
