**What:** Christian Dior cruise show **Where:** Drummond Castle, Perthshire, Scotland **When:** Last month **What else:** Luxury fashion show **About:** The event showcased the latest collection from Christian Dior, one of the world's most prestigious fashion brands **Notes:** The show was part of a series of high-profile events promoting French fashion brands ahead of the Paris Olympics.
The Christian Dior cruise show at Drummond Castle in Perthshire, Scotland. Credit... Lesley Martin/Reuters At least this appears to be the case with the cruise (or resort or pre-spring or whatever you want to call them) destination extravaganzas that have taken place over the last month. These events increasingly serve to position the big five brands that hold them less as mere fashion houses and more as national ambassadors to the world: billion-euro avatars of influence on unofficial state visits.
