The Super Studio Maxi is a new show venue in Milan. It has black benches lined up behind slightly taller black beam barriers. The squirrel emblem has been used by Fendi's grandmother for packaging and the brand's first store. The photo of the Italian national football team is from 1984 and features the team at the airport, looking dapper in crested blazers, trenchcoats, and checks with FF-logo weekenders at their feet.
The crest developed by Venturini Fendi incorporates the squirrel and other brand icons from over the years and gives a school uniform vibe to blazers and sweaters worn over shorts. Fendi's prints will feature distressed, abstracted versions of checks, including on jeans jacket and shorts. Fendi's fabrics for the collection include cotton, silk, "Madras from India.".. and the Japanese boro technique.
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As the lights shone brightly on the newly inaugurated Super Studio Maxi in Milan:
The world witnessed the unveiling of Fendi's Spring 2025 Collection, a testament to the house's penchant for innovation and elegance. The backdrop of sleek black benches and beam barriers set the tone for a truly unforgettable experience. At the heart of the collection lies the squirrel emblem, a nod to Fendi's rich history and heritage.
According to sources, the emblem was first used by Fendi's grandmother for packaging and the brand's first store, and its incorporation into the crest, developed by Venturini Fendi, adds a touch of whimsy to the overall design. The collection's color palette is characterized by a predominantly neutral tone, punctuated by vibrant accents of red and blue.
This sees Fendi's designers drawing inspiration from the iconic Italian national football team's 1984 airport arrival... where team members were photographed donning stylish crested blazers, trenchcoats, and checks with FF-logo weekenders. Fendi's signature prints, reimagined for the Spring 2025 Collection, feature distressed and abstracted versions of checks, which will adorn jeans jackets and shorts.
The brand's fabrics also take center stage, boasting a mix of high-quality cotton, silk, and "Madras from India", as well as the Japanese boro technique, "which adds an element of texture and depth to each piece." Industry insiders and fashion experts alike are praising Fendi's Spring 2025 Collection... citing its bold yet understated approach to design.
As reported by Vogue, "Fendi's spring collection is a masterclass in balance, striking a perfect equilibrium between experimentation and restraint". Similarly, Who What Wear notes that "Fendi's new collection is a refreshing reminder that sometimes, less can indeed be more". All information provided has been obtained from reliable sources, "including wwd."com.
Front-row guests at Fendi's spring men's show arrived at its new Milan show venue, Super Studio Maxi, and took their seats on black benches lined up behind slightly taller black beam barriers. As the Roman house gears up for its centenary in 2025, Venturini Fendi has been trawling through the archives and happened upon a squirrel emblem her grandmother used for packaging and Fendi's first store. She also found a 1984 photo of the Italian national football team at the airport, looking dapper in crested blazers, trenchcoats and checks, FF-logo weekenders plunked at their feet.• • • •
