Each scent is designed to evoke a sense of timelessness and connection to the Fendi brand. The "Ciao Amore" fragrance, for instance, features notes of fig and orange blossom, while "Dolce Bacio" captures the essence of Anna Fendi with warm, sensual notes. Meanwhile, "La Baguette" represents the Fendi twins with a fresh, airy scent.
According to Silvia Venturini Fendi... the fragrance collection offers a new way to experience the Fendi brand. "The fragrance collection tells the story of Fendi from another point of view," she explains. "It expresses the essence of the Maison in a different way, by telling its story in a different language." With this new venture, Fendi reinforces its commitment to exploring the senses and pushing the boundaries of storytelling.
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The brand has achieved this by incorporating the scent of fur and leather, which is reminiscent of the city's olfactory profile, into its products. More recently, Fendi has expanded into the world of fragrance, launching a collection of seven unique scents inspired by the key players who made the house what it is today.
The collection includes Ciao Amore, Dolce Bacio, and La Baguette, each of which is designed to evoke a sense of timelessness and connection to the Fendi brand. The fragrances are developed by top perfumers, including Fanny Bal and Anne Flipo... and feature notes such as fig, orange blossom, and tonka bean absolute.
Silvia Venturini Fendi, the creative director of the brand, has spoken about the importance of storytelling in Fendi's development. She notes that the fragrance collection tells the story of Fendi from a different perspective, "using a different language other than words." She also highlights the importance of exploring all the senses, "including scent.".. to convey the essence of the brand.
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Fendi Launches New Fragrance Line 2024 - Coveteur: Inside Closets, Fashion, Beauty, Health, And...
• Fendi is expanding into the world of fragrance, launching a collection of 7 unique scents inspired by key players who shaped the brand. 2. The scents are designed to evoke a sense of timelessness and connection to the Fendi brand, with notes such as fig, orange blossom, and tonka bean absolute. 3. The fragrance collection is meant to tell the story of Fendi from a different perspective, using a different language other than words. 4. Fendi has explored and used all the senses, including scent, to convey its essence, according to Silvia Venturini Fendi, who emphasizes the importance of storytelling in the brand's development.
Storytelling is about more than just words— scent can be used as a narrative tool to punctuate our everyday experiences. Adele Casagrande and Edoardo Fendi knew this to be true when they opened their workshop in Rome . The scent of fur and leather , the city's olfactory profile—these notes are at the heart of the essence of Fendi.◆◌••●◆
And now, Fendi is expanding into fragrance and launching seven unique scents inspired by the key players who made the house what it is today. The other fragrances in the collection include Ciao Amore, developed by perfumer Fanny Bal and inspired by Leonetta Luciano Fendi, featuring notes of fig, orange blossom, and warm tonka bean absolute; Dolce Bacio, created by perfumer Anne Flipo, personifies Anna Fendi; and La Baguette, also developed by Flipo, represents the twins Tazio and Dardo Vascellari Delettrez Fendi.
“I was pregnant when I designed the Baguette bag,” writes Silvia Venturini Fendi in a press release from the brand. “It's a timeless piece that will always be associated with the idea of a new generation.”