The Estée Lauder Companies (ELC) has entered an exclusive agreement with Exuud Inc. to introduce the Soliqaire fragrance delivery system to its prestige and luxury fragrance portfolio by late 2025. According to a recent report by Global Cosmetics News, this move is a significant step forward in ELC's commitment to innovation in the luxury fragrance industry.
The Soliqaire system uses plant-derived, biodegradable polymer blends to absorb and release fragrances, alongside hardware platforms that control fragrance delivery without heat or aerosols... ensuring a long-lasting and environmentally friendly scent. The partnership between ELC and Exuud Inc. is a testament to the company's dedication to bridging the gap between artisanal craftsmanship and cutting-edge technology in luxury fragrance.
Global Cosmetics News notes that this collaboration is a notable development in ELC's history of investing in transformative beauty technologies and brands, as evident through its New Incubation Ventures (NIV) arm. With the launch of Soliqaire, "ELC aims to redefine the luxury fragrance landscape while minimizing its environmental footprint.".. cementing its position as a leader in the industry.
Luxury Fragrance Technology.
Luxury Fragrance Technology represents the vanguard of innovation in the fragrance industry. It encompasses a wide range of advancements in fragrance delivery systems, materials, and methods that prioritize both aesthetics and sustainability. One notable example is the Soliqaire technology developed in collaboration between The Estée Lauder Companies (ELC) and Exuud Inc. This system utilizes plant-derived, biodegradable polymer blends to absorb and release fragrances, eliminating the need for heat or aerosol propellants.
By adopting this technology, luxury fragrance brands can create garments and accessories that not only last longer but also don't harm the environment. Global Cosmetics News has reported on the success of the Soliqaire system, citing its potential to redefine the luxury fragrance landscape and minimize environmental footprints.
According to the publication... the partnership between ELC and Exuud Inc. marks a significant milestone in the company's commitment to harnessing transformative beauty technologies and brands, as evident through its New Incubation Ventures (NIV) arm. Global Cosmetics News also notes that the launch of Soliqaire is a testament to ELC's dedication to pioneering luxury fragrance technology, "further solidifying its position as a leader in the industry." With its emphasis on sustainability and beauty innovation... luxury fragrance technology is poised to revolutionize the way we experience and enjoy fragrances.
THE WHAT? The Estée Lauder Companies (ELC) has entered an exclusive agreement with Exuud Inc. to introduce the Soliqaire™ fragrance delivery system to its prestige and luxury fragrance portfolio by late 2025. THE DETAILS Soliqaire™ uses plant-derived, biodegradable polymer blends to absorb and release fragrances, alongside hardware platforms that control fragrance delivery without heat or aerosols, ensuring a long-lasting and environmentally friendly scent□□□ □□□
