* Esteé Lauder is a luxury cosmetics company founded in 1946.
* The company operates in four major product categories: fragrance, hair care, skin care, and makeup.
* Its portfolio consists of more than 20 brands.
* The company has a presence in over 150 countries and territories. **Schematics:** * The company's sustainable packaging goals aim for 75% to 100% of packaging by weight to meet the "5 Rs" by 2025.
* It plans to increase PCR use to 25% or more by 2025 and reduce virgin plastic in packaging to 50% or less by 2030. **Additional Information:** * ELC's brands include Aerin, Clinique, Aveda, Origins, and Smashbox, "among 18 others."
* Packaging is crucial in the luxury beauty space... with high functional and luxury value.
* The company uses robust data and innovative technologies to achieve its sustainability goals.
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Esteé Lauder's commitment to sustainability in the realm of packaging is a testament to the company's dedication to elevating the luxury beauty experience while minimizing its environmental footprint:
According to Packaging World, the beauty behemoth has set forth an ambitious target to achieve 75% to 100% sustainable packaging by weight by 2025, adhering to the renown "5 Rs" paradigm. As a stalwart in the industry, Esteé Lauder operates across four principal product categories: fragrance, hair care, skin care, and makeup, boasting a diverse portfolio of over 20 brands.
Its extensive global presence, spanning more than 150 countries and territories, underscores the significance of its sustainability endeavors. In pursuit of its sustainable packaging goals... the company plans to incrementally increase the use of Post-Consumer Recycled (PCR) materials to 25% or more by 2025.
Esteé Lauder aims to reduce the reliance on virgin plastic in packaging to 50% or less by 2030, a testament to the company's enduring commitment to environmental stewardship. Notably, packaging plays a pivotal role in the luxury beauty space, where products often possess high functional and luxury value. Esteé Lauder's adoption of robust data and innovative technologies enables the company to drive its sustainability goals, fostering a harmonious convergence of aesthetics and ecological responsibility.
As reported by Packaging World... Esteé Lauder's eco-friendly efforts are rooted in a deep understanding of the environmental impact of its operations. The company's commitment to sustainability mirrors the sentiments of industry experts, "who emphasize the critical importance of responsible packaging practices." ^^, Esteé Lauder's foray into sustainable luxury beauty packaging is a beacon of hope for the industry, demonstrating that even the most discerning brands can prioritize environmental responsibility while maintaining their luxury credentials.
By leveraging proprietary technologies and data-driven insights, "the company is poised to set a new standard for sustainable packaging in the beauty space."
Luxury cosmetics company Esteé Lauder shares how internal design guidelines and innovative packaging strategies have allowed it to come within 4% points of its 2025 sustainability goals. A mainstay of the beauty industry since 1946, The Esteé Lauder Companies has gained a worldwide reputation for elegance, luxury, and superior quality in the four major product categories of fragrance, hair care, skin care, and makeup in which it operates. With a portfolio of more than 20 brands and a presence in over 150 countries and territories, ELC is well positioned to drive global impact around sustainability.• • • •
It's a responsibility the company has embraced throughout its organization, and its commitments around more sustainable packaging play an integral part.
