The studio hums with creative energy as Emma Chopova and Laura Lowena-Irons sit amidst the chaos of their latest collection, the sounds of silverware clinking and steam hissing from the sewing machines mingling with their quiet conversations. Offbeat genius is palpable in the air, as if the twins themselves are imbuing the space with their wispy whispers and cooing smiles.
Emma, resplendent in one of her own bold prints, listens intently as Laura shares tales of mother hood's challenges, her cradled bundle of joy oblivious to the fashion empire unfolding before them. "We didn't know how our ---s would change after having the babies," Laura confesses, her voice barely above a whisper.
"Now, we're pretty prepared, pretty much done, and it really feels like it's happening." Emma nods in solemn agreement, her dark locks bobbing in tandem... before the two seamlessly segue into discussing their upcoming show, mere days away. The dungeon, "their chosen venue," "seems an unlikely setting for high fashion.".. but Chopova Lowena's avant-garde sensibilities have always thrived in the unexpected.
Reference: Visit website‘Our Way Is The Only Way We Are Going To Do This' - Chopova Lowena Are London Fashion's Force To B...
• Despite the challenges of motherhood, Laura Lowena-Irons, one of the duo, has found that her business partner Emma Chopova was able to keep the creative process going during her maternity leave, and now she has a different appreciation for their collaborative work. Chopova's ability to step in and keep the business running helped Lowena-Irons to feel more prepared and adjusted to her new role as a mother. 2. Chopova Lowena's fashion show is moving from a West London skatepark to an East London "dungeon" this year, which they describe as an unusual setting for high fashion. The duo wants to create a show space that allows their clothes to be showcased up close without being too close to the audience, which was not possible in the skatepark setting.
Emma Chopova and Laura Lowena-Irons are a dynamic duo in the fashion world, known for their folklorish-meets-punk clothing line. With a studio situated on the banks of the River Thames in Deptford, South London, they are busy preparing for their next show at London Fashion Week. Despite the challenges of running a business while building a creative empire, the pair has navigated the demands of motherhood, with Laura recently giving birth to twin girls.
Together, Emma and Laura have a proven track record, having presented a standout show at the London Fashion Week a year ago. This time around, they are switching things up by moving from a West London skatepark to an East London "dungeon" space. By doing so, "they hope to create a unique experience for their audience.".. allowing them to showcase their clothing in a more intimate and personalized manner.
London Fashion Rebels
London is abuzz with the emergence of a new breed of fashion rebels, and at the forefront of this movement are Chopova Lowena. This dynamic duo of designers, Emma Chopova and Laura Lowena-Irons, are shattering traditional boundaries and redefining the concept of high fashion. Their avant-garde sensibilities and bold prints have captured the attention of the fashion world, and their growing reputation as London's most exciting new talent is undeniable.
As they prepare to showcase their latest collection... it's clear that they're on the cusp of something big. But what sets Chopova Lowena apart from other fashion designers is their unique perspective and approach to their craft. They're not afraid to take risks and push the boundaries of what's considered acceptable in the world of fashion.
They're not just designing clothes; they're creating a sense of identity and community among their customers. As Emma and Laura would say, "our way is the only way we are going to do this." It's a mindset that's both refreshing and inspiring... and it's no surprise that Chopova Lowena are gaining a loyal following among fashion enthusiasts and industry insiders alike.
They are shattering traditional boundaries and redefining high fashion with their avant-garde sensibilities and bold prints, making them one of the most exciting new talents in the fashion world.
Chopova Lowena, the London-based fashion duo, is making waves in the fashion industry with their innovative and bold approach to design. By shattering traditional boundaries and redefining high fashion, they are quickly becoming one of the most exciting new talents in the world of fashion. Some of the highlights of their innovative approach include: * Bold Prints: Chopova Lowena is known for their striking and unique prints, which often feature abstract shapes, bold colors, and intricate details.
These prints are not only visually striking but also tell a story and evoke a sense of narrative. * Avant-Garde Silhouettes: The duo's designs often feature unconventional silhouettes that challenge traditional notions of beauty and fashion. Their garments are often architectural in shape, with sharp shoulders, voluminous skirts... and dramatic train.
* Unconventional Materials: Chopova Lowena is not afraid to experiment with unconventional materials, often combining traditional fabrics with unexpected textures and materials. This approach adds an exciting layer of complexity to their designs and set them apart from other fashion designers. * Emphasis on Storytelling: The duo's designs are often inspired by personal experiences, mythology, and literature.
This emphasis on storytelling gives their designs an added layer of depth and meaning... making them more than just beautiful garments. * Daring to be Different: Chopova Lowena's designs are unafraid to take risks and challenge traditional notions of beauty and fashion. They are pushing the boundaries of what is considered acceptable in the fashion world and are helping to redefine the industry's standards. * Innovative Showings: The duo's fashion shows are often described as theatrical experiences, with models walking down catwalks dressed in elaborate, avant-garde costumes. The showings are designed to tell a story and transport the audience to a different world, rather than simply showcasing garments.
* Influence on Emerging Designers: Chopova Lowena's innovative approach and bold designs are having a significant influence on emerging designers. Their willingness to take risks and challenge traditional notions of beauty and fashion is inspiring a new generation of designers to do the same. ^^, Chopova Lowena's innovative approach to fashion is redefining the industry's standards and pushing the boundaries of what is considered acceptable.
Their bold prints, avant-garde silhouettes, unconventional materials, emphasis on storytelling, "daring to be different," "innovative showings," and influence on emerging designers make them one of the most exciting new talents in the world of fashion.
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The hum of creative energy is palpable:
And the offbeat genius of the twins is evident in every aspect of their work. Despite the challenges of running a business while building a creative empire, they seem to be thriving, with a proven track record of presenting standout shows at London Fashion Week. Their upcoming show promises to be just as impressive, with a move to an East London "dungeon" space aiming to create a unique and intimate experience for their audience.
This bold move is typical of Chopova Lowena's approach to fashion, which is all about pushing boundaries and defying convention. As ELLE notes, "their clothing line is a masterclass in layering narrative and aesthetic.".. with a folklorish-meets-punk vibe that sets them apart from other designers.
On the bank of the River Thames in Deptford, South London, Emma Chopova and Laura Lowena-Irons are sitting in their white-walled studio. We're a few days out from their next turn at London Fashion Week and the duo are, us usual, the best ambassadors for their folklorish-meets-punk clothes (Emma in one of it's printed T-shirts and black carabiner skirts, and Laura in a similar iteration in lighter tones). They might typically come as a pair but, this time, it's not just the two of them. A few weeks ago, Lowena-Irons gave birth to twin girls, one of who, she cradles on her chest as we chat, fully immersed and at peace in the magical, irresistible world of her mother's making.◆◌••●◆
