Tilbury's new fragrances are all about harnessing the power of positive emotions. With six scents designed to enhance feelings of love, joy, magic, calm, cosmic power, and more sex, the brand's founder, Natalie Tilbury, is on a mission to help customers feel their best. In creating Joyphoria, Tilbury turned to master perfumer Anne Flipo to capture the essence of summer and happiness in a bottle.
The resulting scent is a blend of tuberose, coconut, neroli, and the emotion-boosting molecules of ylang-ylang and vanilla bean extract.
Cosmic Power is another standout fragrance from Tilbury's collection, designed to envelop the wearer in a force field of mystical strength. With notes of amber, black pepper oil, and frankincense... the scent is meant to evoke a sense of otherworldly power and confidence.
But Tilbury is more than just a glamorous perfumer - she's also a savvy businesswoman.
Reference: Visit websiteThe resulting scent is a blend of tuberose, coconut, neroli, and the emotion-boosting molecules of ylang-ylang and vanilla bean extract.
Cosmic Power is another standout fragrance from Tilbury's collection, designed to envelop the wearer in a force field of mystical strength. With notes of amber, black pepper oil, and frankincense... the scent is meant to evoke a sense of otherworldly power and confidence.
But Tilbury is more than just a glamorous perfumer - she's also a savvy businesswoman.
Natalie Tilbury is a renowned perfumer and founder of the luxury fragrance brand, Tilbury. Born in the United Kingdom, Tilbury has been in the industry for over two decades and has gained a reputation for creating unique and captivating scents.
Recently, Tilbury has achieved great success with her new fragrance collection, Joyphoria.
The collection includes six scents designed to evoke feelings of love, joy, magic, calm, cosmic power, and more sex. The standout fragrance, Cosmic Power, has been particularly well-received, with notes of amber, black pepper oil, and frankincense evoking a sense of otherworldly power and confidence.
Tilbury's passion for perfumery began at a young age... and she has since honed her craft through extensive training and experimentation.
She has worked with some of the industry's top brands and has been recognized for her innovative approach to fragrance creation.
In addition to her work as a perfumer... Tilbury is also a savvy businesswoman.
Recently, Tilbury has achieved great success with her new fragrance collection, Joyphoria.
The collection includes six scents designed to evoke feelings of love, joy, magic, calm, cosmic power, and more sex. The standout fragrance, Cosmic Power, has been particularly well-received, with notes of amber, black pepper oil, and frankincense evoking a sense of otherworldly power and confidence.
Tilbury's passion for perfumery began at a young age... and she has since honed her craft through extensive training and experimentation.
She has worked with some of the industry's top brands and has been recognized for her innovative approach to fragrance creation.
In addition to her work as a perfumer... Tilbury is also a savvy businesswoman.
Tilbury's new fragrances harness the magic of feeling good, with six scents formulated to enhance positive emotions: Love Frequency, Joyphoria, Magic Energy, Calm Bliss, Cosmic Power, and More Sex. “Darlings, how do you want to feel today?” is her question for customers, and the perfumes are the answer. For Joyphoria, she asked master perfumer Anne Flipo to create “summer and happiness in a bottle,” saying, “Look, in the middle of January, I just want you [to feel you're] back in Ibiza.” Flipo, who describes Tilbury as a very “solar person,” created a scent that includes tuberose, coconut, neroli, and the “emotion-boosting” molecules of ylang-ylang and vanilla bean extract.◆◌••●◆
In designing Cosmic Power, Tilbury says, “I wanted you to have an energy that envelops you in a force field of mystical strength, as if you've literally been draped in a cloak of cosmic energy”—helped along by notes like amber, black pepper oil, and frankincense. But Tilbury is far more than a glamorous, sex-positive fairy godmother. Her real magic is that underneath the gauzy sleeves, the diamond rings on each finger, and the bejeweled snake choker is the rare mix of a creative and business mind. Tilbury sold a majority stake in her company to Puig in 2020, reportedly valued at more than $1.5 billion at the time; later on, in 2022, sales were up by 38 percent.
After Tilbury learned that an estimated 40 percent of Formula 1 fans were women, the brand signed on as the first beauty line to collaborate with F1's female-only racing championship. Some other brand founders might have become less involved or lost control of their business after selling most of it. Not Tilbury: “I wasn't a businesswoman, I became one. I am the founder and the chief creative officer, president, and chairman of the board.”
