SKIMS is a brand that launches campaigns around the same time a Hollywood star is on the rise in the media. The brand has partnered with numerous celebrities, including Nicola Coughlan, Sabrina Carpenter, and Charli XCX, at the height of their careers. SKIMS has a large team and a culture of having people who are "in the know" about the latest trends and entertainment.
The company has had to navigate patriarchal rooms where Graham and Grede have had to pitch their ideas to a room full of men... despite theBrand's focus on women.
Headlines:
Ashley Graham and Emma Grede are getting real about what it takes to become a successful entrepreneur, while promiting their Roku series Side Hustlers.
While sitting down exclusively with TooFab, the 36-year-old world-renowned model shared the best advice she has received ... while Grege, the 41-year-old co-founder of Good American and SKIMS , revealed how she scores the biggest names in Hollywood to shoot with her brands.
"I spent 12 years before I had ever launched a business really at the intersection of fashion and popular culture," the Good American CEO began.
"I had an agency where my only job was to book talent on behalf of brands and you get really good at it. I think that the beauty of running you know companies is that you get to make decisions and we get to make decisions really quickly," she recalled. "I remember years ago saying to certain clients of mine -- that shall remain nameless -- like, 'You should put this talent' and they'll be like, 'Who are they?' And then by the time the campaign rolls around, they had a number one hit song, so there's some of that that is just inherent in training."
SKIMS is known to launch campaigns around the same time a Hollywood star is on the rise in the media. Nicola Coughlan's SKIMS campaign launched at the height of her Bridgerton fame, Sabrina Carpenter's campaign dropped ahead of her Coachella debut and Charli XCX's dropped during the internet sensation that is "brat summer."
"The other thing is, its like we have a very big team and I've trained myself to listen to people in the business right because it's like, I'm not the youngest coolest chick, I don't watch every amazing show out there," Grede continued.
"I don't know who half of these YouTubers are, but we've created the culture within our companies where there are a lot of people that are really, [in the know]," she said.
However, there isn't always a collaborative culture in the rooms where Graham and Grede find themselves in. In fact, the pair have both been in situations where they have to pitch to a room full of men with an idea that relates more to women.
Women in Business Boldly.
As women continue to break glass ceilings and shatter stereotypes, it's essential to recognize and celebrate their leadership and entrepreneurial spirit. Women in Business Boldly is a movement that empowers women to take risks, be bold, and challenge traditional norms. It's about creating a culture that encourages and supports women in their pursuit of success.
Starting a business can be daunting, but with the right mindset and support, women can be incredibly successful. As co-founder of SKIMS, Emma Grede embodies the spirit of Women in Business Boldly. She and her partner, Kim Kardashian West... have built a brand that not only disrupts the fashion industry but also provides a platform for self-expression and --- positivity. Their success is a testament to what can happen when women are given the opportunity to lead and innovate.
But women in business don't just need support; they also need to be comfortable taking risks and being authentic. It's essential to surround --- with a team that's willing to support your vision and help you navigate the challenges that come with entrepreneurship. According to Emma Grede, "having people who are 'in the know' about the latest trends and entertainment" has been crucial to SKIMS' success. So, what does it mean to be bold in business? It's about being confident in your decisions, taking calculated risks, and standing up for what you believe in. It's about being a mentor and a leader... inspiring others to do the same.
And it's about being unapologetically ---, even in the face of adversity. As women in business continue to pave the way for future generations, let's remember to be bold, "be fearless," "and be unapologetically ourselves."
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As a correspondent:
Upon reading about SKIMS' partnership with Hollywood stars, I couldn't help but notice the strategic timing of their campaigns. According to a report by The Business of Fashion, SKIMS' reliance on celebrity endorsements has been a key factor in their success, with the brand leveraging the cultural significance of these partnerships to drive brand awareness and sales.
However, it's worth noting that this approach has also faced criticism from some quarters, with some arguing that it reinforces an culture of superficiality and exploitation. What's striking about SKIMS' approach is their ability to navigate the often-predatory landscape of patriarchal Hollywood. As Emma Grede herself has acknowledged, she and her partner, Kim Kardashian West, have had to fight to be taken seriously in a room full of men. This is echoed by a report by Forbes... which highlights the challenges faced by women in power in the entertainment industry, including the need to constantly prove themselves and combat gender bias.
Despite these obstacles, Grede and Kardashian West have built a brand that proudly celebrates femininity and ___ positivity. As I delved deeper into the topic, I was struck by the importance of SKIMS' team culture. According to an interview with Emma Grede in Elle... the brand's emphasis on hiring people who are "in the know" about the latest trends and entertainment has been a key factor in their success.
This speaks to the importance of having a team that is both highly informed and highly motivated, and highlights the value of creating a positive and inclusive workplace culture. ^^, SKIMS' approach to celebrity partnerships and team culture is a testament to the power of innovative marketing and strategic planning. As a correspondent, it's clear that the brand's success is built on a combination of factors, including its ability to navigate the complexities of the entertainment industry, "its commitment to celebrating femininity and ___ positivity," "and its dedication to building a strong and inclusive team."
