It has all the street cred and technical horological prowess to rival the most prestigious watch-only companies. The difference is in the company's overall philosophy and approach. Consider, for instance, that you can have a Cartier watch tailor-made to your specific vision. This is much more in line with the modus operandi of traditional jewelers than that of watch brands.
While Cartier articles never performed very well on the site before, they do now. This is probably because you, "the Fratelli.".. are more interested in the French brand than ever before. Even as recently as Q4 2023, "Cartier's owner Richemont reported growth in China.".. compensating for a modest decline in European sales.
This article was written for Fratello Watches - The Magazine Dedicated To Luxury Watches.
In The News:
We have heard quite a few complaints from brands about the watch market recently. Many are struggling from economic uncertainty and a serious correction after lockdown-induced all-time highs. One brand, however, seems to be on a bit of a winning streak. According to Morgan Stanley, Cartier overtook Omega as the second-largest Swiss watchmaker behind Rolex in 2020 and has managed to hold on to that position since. Even as recently as Q4 2023, Cartier's owner Richemont reported growth in China, compensating for a modest decline in European sales.
We even see it on Fratello. While Cartier articles never performed very well on the site before, they do now. It seems you, the Fratelli, are more interested in the French brand than ever before.
And then there is the pre-owned market. Most pre-owned watches lost value over the past 12 months. Not Cartier, according to Chronopulse data . The 140 most popular pre-owned watches lost, on average, 2.39%, while the most popular Cartier models gained 5.4%. The secondary market is often a better indicator of the performance of a brand as it isn't tainted by sell-in versus sell-out murkiness of new-watch sales data. So, how is Cartier winning in a market in turmoil?
Cartier is, at heart, a jewelry brand. I do not say this in any derogatory way as a watch aficionado. I know watch enthusiasts tend to sometimes look down their noses at jewelry and fashion brands, but this isn't warranted here. Cartier has all the street cred one could require as a serious watchmaker. The house has shaped the wristwatch as we know it in ways most watch-only brands wouldn't dare dream of. And there is plenty of technical horological prowess on board to rival the most prestigious watch-only companies out there.
The difference is in the company's overall philosophy and approach. Consider, for instance, that you can have a Cartier watch tailor-made to your specific vision. This is much more in line with the modus operandi of traditional jewelers than that of watch brands. Granted, the metiers d'art of certain watch-only brands will do the same, but it isn't standard practice for watch companies.
【F】 Why Cartier Wins While Other Brands Struggle
Recently, the watch market has been experiencing economic uncertainty and a serious correction after lockdown-induced all-time highs. Cartier has been able to maintain its position as the second-largest Swiss watchmaker behind Rolex. The company's overall philosophy and approach differ from other watch brands, allowing for the customization of watches to align with individual visions. Additionally, the secondary market provides a more accurate indicator of a brand's performance, which is evident in Cartier's rise in popularity on the platform.
