Chanel's e-logo is a digital logo designed for partners authorized to distribute its fragrance and beauty products online. The logo aims to identify authentic Chanel products, ensuring consumers purchase genuine products that meet quality standards. Chanel has implemented various safeguards for other product categories, including handbags with integrated authenticity plates, small leather goods with authenticity stamps... and ready-to-wear products with authenticity labels.
These features provide easy access to serial numbers for after-sale services and identify authenticity.
PARIS — Chanel has created a new e-logo for its partners authorized to distribute its fragrance and beauty products online. “This e-logo allows consumers to easily identify whether Chanel cosmetics are being sold by authorized partners, thus ensuring that they are buying authentic products that comply with all quality standards,” Chanel said in a statement.
