The buzz around archival styling has largely been attributed to Tab Vintage, a Los Angeles-based consignment studio founded by Alexis Novak in 2019. Novak's sourcing process is nothing short of extraordinary, involving everything from digging through estate sales to participating in European auctions at odd hours.
Once she and her team secure these one-of-a-kind designs... they update their 120,000 Instagram followers by posting imagery of the original runway look. Novak adopted this strategy in an effort to give her customers a taste of the "history and integrity of both the garment and the designer." Even as the brand's customer base continues to reach new heights, Novak stays true to the same "slow fashion" values she established four years ago, which includes embracing patience, trusting her sartorial instincts, and taking as much time as she needs to prepare every ensemble for wear.
These pieces, Novak emphasizes, hold a special wisdom and took care, talent, and time to create. Therefore... when she becomes the guardian of them, she takes her responsibility extremely seriously and adopts a no corner-cutting approach to conservation. Every time a star steps out in one of her cherished finds, "there's no denying Novak's passion for preservation." As a result, Tab Vintage has become the go-to destination for A-list celebrities looking to incorporate vintage staples into their wardrobes.
And with Novak's commitment to slow fashion and preservation, "it's no wonder why her clients trust her with their most prized fashion pieces." The information in this article was first published in The Zoe Report.
In The News:
It's always impressive when a celebrity gets their hands on a custom designer creation or a fresh-off-the-runway look — especially if the piece just debuted on the catwalk a few days prior (hi, Emma Stone). However, this year, the A-list set is captivated by another sartorial feat — archival styling. Whether they're hitting up a jam-packed press tour , the 2024 Met Gala , or indulging in a laidback vacation, these It girls can't stop adding vintage staples to their rotations. Unsurprisingly, these looks only get more applause-worthy by the day, and there's one buzzy hotspot to largely thank for that: Tab Vintage .
While it might be hard to believe given her star-studded clientele, Alexis Novak, the founder of the L.A.-based consignment studio, only started her business back in 2019. And now, four years later, she says the sourcing process still looks different every day. “Some days it's digging through piles of junk at an estate sale and hoping to find a hidden treasure,” Novak tells TZR. “And other days, it's participating in a European auction at 3 a.m.” Once Novak and her team secure these one-of-a-kind designs, they update their 120,000 Instagram followers by posting imagery of the original runway look. Novak adopted this strategy back in 2020 — within the first month of starting the brand's Instagram — in an effort to give their customers a taste of the “history and integrity of both the garment and the designer,” she adds.
Even as the brand's customer base continues to reach new heights, Novak stays true to the same “slow fashion” values she established four years ago, which includes embracing patience, trusting her sartorial instincts, and taking as much time as she needs to prepare every ensemble for wear. “These pieces hold so much wisdom and took care, talent, and time to create,” Novak says. “Therefore, when I become the guardian of them, I take it very seriously and take a no corner-cutting approach to conservation.” And every time a star steps out in one of her cherished finds, there's no denying Novak's passion for preservation.
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As an expert on fashion and vintage clothing, I am thrilled to see Tab Vintage's unique approach to archival styling receiving recognition. Alexis Novak's commitment to sourcing one-of-a-kind designs from estate sales and European auctions is nothing short of extraordinary. Her attention to detail and dedication to preserving the history and integrity of each garment is evident in the way she presents them to her customers.
I am particularly impressed by Tab Vintage's Instagram strategy, which allows customers to see the original runway look before purchasing. This not only adds value to the shopping experience but also promotes a deeper appreciation for the craftsmanship and design of the original piece. Novak's slow fashion approach, which emphasizes patience, trust in her instincts, and meticulous attention to detail... is a breath of fresh air in an industry often plagued by fast fashion's fleeting trends and waste.
It's no surprise that A-list celebrities are flocking to Tab Vintage for their archival styling needs. Novak's ability to curate a selection of vintage staples that are not only visually stunning but also imbued with a sense of history and authenticity is unparalleled. Her commitment to preservation is evident in every piece she touches, "and her customers trust her implicitly with their most prized fashion pieces." What sets Tab Vintage apart is its willingness to challenge conventional notions of fashion and beauty.
By embracing the slow and the rare... Novak is redefining the way we think about fashion and consumerism. Her dedication to preserving the past and celebrating its beauty is a testament to the power of fashion as a form of cultural heritage. As fashion continues to evolve, it's exciting to see innovators like Tab Vintage pushing the boundaries of what is possible with archival styling.
Novak's approach is a reminder that fashion is not just about creating a look or following a trend, "but about preserving the past and honoring the artisans who created it." Information in this article was first published in "The Zoe Report".
